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Resumen:
C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part one of three-part article to provide
explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, is the Lexicon of CRM. (...)
Extracto del documento de
xchange software used in crm write up:
CRM itself is an acronym, standing for Customer Relationship Management. This is part one of three-part article to provide
explanation and mea...
Publicado en:
2001-10-12
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Resumen:
CRM. C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part three of a three-part article
to provide explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, we continue the Lexicon
of CRM (...)
Extracto del documento de
xchange software used in crm write up:
CRM. CRM itself is an acronym, standing for Customer Relationship Management. This is part three of a three-part article to
provide explanati...
Publicado en:
2001-11-02
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Resumen:
Software vendor Net Perceptions and CRM gurus Peppers and Rogers Group have joined forces to develop co-branded media products
covering the use of technology to create personalized, one-to-one relationships. (...)
Extracto del documento de
xchange software used in crm write up:
Software vendor Net Perceptions and CRM gurus Peppers and Rogers Group have joined forces to develop co-branded media products
covering the use of...
Publicado en:
2000-05-03
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Resumen:
To maximize the return on investment of a customer relationship management system, a new CRM best practices model should
be used. A point-based system, self-assessment model that emphasizes senior management leadership and the need to create a
culture consistent with CRM can lead to a deployment strategy (...)
Extracto del documento de
xchange software used in crm write up:
To maximize the return on investment of a customer relationship management system, a new CRM best practices model should be
used. A point-based sy...
Publicado en:
2004-10-22
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Resumen:
Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled
by a set of applications that support customer-facing functions and management decision making. That may capture the essence
of what CRM is, but it does not begin to capture why (...)
Extracto del documento de
xchange software used in crm write up:
Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled
by a set of applic...
Publicado en:
2004-11-08
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Resumen:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy used to implement it. Moreover, murky definitions and objectives have caused varying degrees of success
and failure to emerge from the same initiative. Clearly de (...)
Extracto del documento de
xchange software used in crm write up:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy use...
Publicado en:
2004-10-21
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Resumen:
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized,
reusable business definitions mapped to the different CRM system schemas throughout the organization. (...)
Extracto del documento de
xchange software used in crm write up:
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized,
reusable bus...
Publicado en:
2002-12-25
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Resumen:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to
assess results and declare success. (...)
Extracto del documento de
xchange software used in crm write up:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that t...
Publicado en:
2004-11-09
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Resumen:
A customer relationship management (CRM) system's potential can be lost if the chief executive officer (CEO) doesn't play
a continuous role in its implementation—especially when it comes to pain management, the operational relevance of CRM, and
potential impediments. (...)
Extracto del documento de
xchange software used in crm write up:
A customer relationship management (CRM) system's potential can be lost if the chief executive officer (CEO) doesn't
play a continuous role in its...
Publicado en:
2006-11-24
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Resumen:
Product lifecycle management (PLM) doesn't work, but it should. Industry's general approach and attitude to PLM mimics the
early days of customer relationship management (CRM) adoption, and lessons from that experience should help when tackling
the "ifs" and "hows" of PLM investment. (...)
Extracto del documento de
xchange software used in crm write up:
Product lifecycle management (PLM) doesn't work, but it should. Industry's general approach and attitude to PLM mimics
the early days of customer ...
Publicado en:
2005-11-25
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Resumen:
Social networking has collided with customer relationship management, and it's turning the relationship between businesses
and their customers upside down. Today, businesses are using social networking sites like Facebook and MySpace or, as is the
case with Procter & Gamble, developing their own social n (...)
Extracto del documento de
xchange software used in crm write up:
Social networking has collided with customer relationship management, and it's turning the relationship between businesses
and their customers ups...
Publicado en:
2007-10-24
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Resumen:
While Pivotal might have temporarily mitigated its protracted troubles by having the privilege to choose between three potential
suitors, the time for some decisive moves is now, given that competitive pressures will not go away, but rather will intensify. (...)
Extracto del documento de
xchange software used in crm write up:
While Pivotal might have temporarily mitigated its protracted troubles by having the privilege to choose between three potential
suitors, the time...
Publicado en:
2004-02-06
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Resumen:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to
assess results and declare success. (...)
Extracto del documento de
xchange software used in crm write up:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that t...
Publicado en:
2004-11-09
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Resumen:
Trying to sell dumbed-down versions of mySAP Business Suite, Oracle E-Business Suite, without a serious re-engineering of
these products, has not worked for the lower-end of the market. To date, Oracle and SAP have responded by acquiring more suitable
genuine products for the segment, while it is not unl (...)
Extracto del documento de
xchange software used in crm write up:
Trying to sell dumbed-down versions of mySAP Business Suite, Oracle E-Business Suite, without a serious re-engineering of
these products, has not ...
Publicado en:
2003-06-09
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Resumen:
The company must clearly articulate its plans and the timeline for integration for each of its products. Otherwise it may
face confusion and/or anxiety amongst both its current and potential customers as well as within its VARs. (...)
Extracto del documento de
xchange software used in crm write up:
The company must clearly articulate its plans and the timeline for integration for each of its products. Otherwise it may
face confusion and/or an...
Publicado en:
2002-07-30
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Resumen:
For Technology vendors, credibility is the ability to sell. Credibility is vital, is hard to build, and easy to lose. Building
credibility doesn't have to be costly. This article touches on the concepts you can employ to build your credibility. These
concepts are the basis for a seminar presented by Th (...)
Extracto del documento de
xchange software used in crm write up:
For Technology vendors, credibility is the ability to sell. Credibility is vital, is hard to build, and easy to lose. Building
credibility doesn'...
Publicado en:
2004-04-10
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Resumen:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio,
and Prime Response no longer exist. Amongst the few (...)
Extracto del documento de
xchange software used in crm write up:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of indepe...
Publicado en:
2004-05-06
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Resumen:
Salesforce.com is now an almost unstoppable force in the world of on-demand customer relationship management. However, it
may be the architect of its own downfall—and Microsoft is poised to take advantage. But will you profit from the Salesforce.com-versus-Microsoft
war? (...)
Extracto del documento de
xchange software used in crm write up:
Salesforce.com is now an almost unstoppable force in the world of on-demand customer relationship management. However, it
may be the architect of ...
Publicado en:
2008-10-13
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Resumen:
CRM system can increase your profits and build customer loyalty by streamlining your processes and provide better quality
products and services. However, you first must be prepared to overcome lack of requirements, combat scope creep, and compensate
for lack of skills. (...)
Extracto del documento de
xchange software used in crm write up:
CRM system can increase your profits and build customer loyalty by streamlining your processes and provide better quality
products and services. H...
Publicado en:
2005-02-15
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Resumen:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical framework, sales and marketing strategies, including Internet strategies, and customer satisfaction metrics
will create a smooth running CRM machine in your compan (...)
Extracto del documento de
xchange software used in crm write up:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical fram...
Publicado en:
2005-02-17