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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 web marketing strategy


Web-site Strategy for Organizations in the Corporate Services Industry
As marketing budgets shrink and companies in the corporate services industry aim to leverage their Web sites as less expensive alternatives to traditional

web marketing strategy  recipients back to specific web pages are additional means through which organisations can leverage their website to maximise positive brand awareness. 4. Generating Leads As a high proportion of business income, lead generation is a common objective for organisations in many industries. In an industry where business is largely referral-based, organisations must work hard to maximise lead generation, and websites have a huge potential to help. Organisations can boost lead generation by providing visitor

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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Documents related to » web marketing strategy

Razorfish: A Pure Play Offering Digital Strategy


Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP) offerings. Pure plays have and are becoming more experienced, and are serious competitors to the more traditional strategists. However, Razorfish is developing niche expertise in these areas.

web marketing strategy  the people who coordinate web designers and marketing, and orchestrate the creation of the e-business Currently, Razorfish has 35 people dedicated to its User Intelligence team, with regional centers in London and New York. The expertise of these associates are linked through Razorfish's internal network. When necessary, these core personnel will travel to bolster local teams. Each office generally has at least one proponent familiar with User Intelligence tools and methodologies. Regional Differences in Read More

Harnessing The Social Web To Deepen Customer Intimacy: Selecting A Social Enterprise Strategy That’s Right For You


The social Web is revolutionizing how customers interact with each other and with businesses. At the heart of this transformation is a power shift in which customers own the conversation. Direct marketing is no longer the main influence on purchasing decisions; crowd intelligence is increasingly driving customer opinion. Discover a social enterprise strategy that can help your company achieve a favorable business outcome.

web marketing strategy  For You The social Web is revolutionizing how customers interact with each other and with businesses. At the heart of this transformation is a power shift in which customers own the conversation. Direct marketing is no longer the main influence on purchasing decisions; crowd intelligence is increasingly driving customer opinion. Discover a social enterprise strategy that can help your company achieve a favorable business outcome. Read More

Audit Your Message Strategy by Answering Three Questions


Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to stay on top of competitors’ marketing and to have confidence that they are delivering the right message to their market.

web marketing strategy  advertisements, marketing collateral, and web sites, with an eye to deducing the positioning behind their messages. You'll probably find that a lot of the marketing communications put out by your competitors aren't backed by a real position. Often, these messages are just a brain dump (a lot of factual information) of product features. They lack the heart and soul of good positioning—a meaningful benefit statement, a reason the audience should care about their product. A positioning statement Read More

A CRM System Needs A Data Strategy


A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy for actually using that data. Here is an overview of how to evolve the focus of a data strategy to specifically suit both the acquisition and retention phases.

web marketing strategy  example, are there no Web inquiries from prospects already in the non-Web channel customer base? Analyzing Web-based self-service usage (i.e., searching knowledge base or initiating support cases) can uncover customer interests and suggest process improvement. Keep in mind that prospects may have far different information and support needs than current customers. This can help in fine-tuning an acquisition program to better respond to those customers. Remember, first impressions come but once. For Read More

Case Study: Advantage Sales & Marketing LLC


Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR).

web marketing strategy  Study: Advantage Sales & Marketing LLC Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR). Read More

Measuring Marketing Success: Know Each Customer in Context


Monitoring the performance of marketing activities is a critical function of marketing departments and has become important to business growth. This report provides an analyst perspective on effective practices and tools for accurately measuring marketing performance, as well as reviews the features and functions of IBM’s Marketing Performance Analytics offering and the business benefits it can afford organizations.

web marketing strategy  Marketing Success: Know Each Customer in Context Monitoring the performance of marketing activities is a critical function of marketing departments and has become important to business growth. This report provides an analyst perspective on effective practices and tools for accurately measuring marketing performance, as well as reviews the features and functions of IBM’s Marketing Performance Analytics offering and the business benefits it can afford organizations. Read More

Freeware Vendor's Web Tracking Draws Curses


The free cartoon character cursor provided by Comet Systems Inc. tracks and stores the web visits of millions of people. This potential privacy issue was discovered and announced by the same security consultant who discovered, in March of 1999, that Microsoft Windows was inserting unique serial numbers into many documents created within Office 97 programs like Word and Excel.

web marketing strategy  Vendor's Web Tracking Draws Curses Event Summary Comet Systems Inc., a privately held company that gives away software that can convert your cursor into an animated shape of your choosing when you surf the Web, has been collecting information about where the estimated six to fourteen million users of the Comet Cursor point their browsers. The discovery was made by a private security consultant, Richard Smith, a founder of Phar Lap Software, who was also responsible for revealing security problems Read More

Creating a Web Strategy


One of the best starting points for determining a web site strategy is to understand both the market that your company operates in and the needs of your key stakeholders. But most companies today are highly complex and political, making the identification and prioritization of stakeholders a difficult task. Discover the three key broad stakeholder groups that you need to factor into your web strategy planning.

web marketing strategy  a Web Strategy One of the best starting points for determining a web site strategy is to understand both the market that your company operates in and the needs of your key stakeholders. But most companies today are highly complex and political, making the identification and prioritization of stakeholders a difficult task. Discover the three key broad stakeholder groups that you need to factor into your web strategy planning. Read More

Sales Is from Mars, Marketing Is from Venus


There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such as auto identification technologies, radio frequency identification, sensors, and voice activated technologies, may be able to narrow this gap.

web marketing strategy  Is from Mars, Marketing Is from Venus Introduction Marketers understand the emotions that drive the human animal to indulge in retail excess. As such, the subliminal messages that fill the digital world of television and internet, supported by the plethora of catalogs, all reinforce the experience versus the item. And this is supported by the fantasy world of the holiday shopping mall. January is what I think of as retail research month . Actually, the retail process starts in December—shopping Read More

Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

web marketing strategy  management, digital asset management, Web content management (WCM), marketing resource management (MRM), marketing dashboards/analytics, leads management, event-driven marketing, predictive modeling, and more. In addition, one should differentiate between business-to-consumer (B2C) and business-to-business (B2B) marketing approaches and savvy, for which Oracle acquired Responsys and Eloqua, respectively.   Still in an emerging stage, the marketing software market is currently fragmented with a slew of Read More

Will Recent Acquisition Catalyze Catalyst’s Strategy? Part Two: Current Strategy


Catalyst is one of the first supply chain execution suppliers to offer both the "flow-through" functionality and traditional warehouse management features in one system, allowing a facility to run in either or both modes. Its current strategy, termed "Best-for-Business," is to offer componentized products based on an open, modular technology, and solution-neutral consulting services driven by customers' business goals.

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Adventive Marketing, Inc.


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

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Making Strategy Real


How can management communicate the organization’s strategy effectively and assure that the entire organization has bought into it and is aligned with it? Business performance optimization systems are an important tool for success. By using business performance optimization systems, employees are empowered to confidently make timely, strategically-aligned decisions based upon facts, not intuition or corporate politics. See how.

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Integrating Web Messaging into the Enterprise Middleware Layer


The rapid development and adoption of real-time, push-based Web technologies is driving requirements for many more real-time data applications running within browsers and on mobile devices. Many of these applications have large and unpredictable data volumes, user counts, or both, putting stress on many software-based Web streaming solutions. This white paper describes the architecture and advantages of Solace's high-performance Web messaging solution.

web marketing strategy  Web Messaging into the Enterprise Middleware Layer The rapid development and adoption of real-time, push-based Web technologies is driving requirements for many more real-time data applications running within browsers and on mobile devices. Many of these applications have large and unpredictable data volumes, user counts, or both, putting stress on many software-based Web streaming solutions. This white paper describes the architecture and advantages of Solace's high-performance Web messaging Read More