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Abstract:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building
alliances in order to gain market share and il (...)
Excerpt related to
vendors in crm marketing:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing...
Published:
2005-08-17
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Abstract:
Front-office vendors Baan Co. and SalesLogix Inc. round out their customer-relationship management application suites adding
new marketing, service, and E-commerce capabilities. (...)
Excerpt related to
vendors in crm marketing:
Front-office vendors Baan Co. and SalesLogix Inc. round out their customer-relationship management application suites adding
new marketing, servic...
Published:
2000-03-17
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Abstract:
While the ERP mid-market has seen more vibrant intra-market merger & acquisition activity during 2001, it appears that 2002
will, for some more tenacious Tier 2/Tier 3 vendors, be the year of delivering products under their own steam as to counteract
the onslaught by Tier 1 vendors and mid-market juggern (...)
Excerpt related to
vendors in crm marketing:
While the ERP mid-market has seen more vibrant intra-market merger & acquisition activity during 2001, it appears that
2002 will, for some more te...
Published:
2002-04-19
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Abstract:
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where
customers and the vendors benefit. (...)
Excerpt related to
vendors in crm marketing:
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where
customers and the vendor...
Published:
2005-08-12
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Abstract:
Oracle’s focus on software application markets is impacting its Database business. Recently SAP AG and Siebel Systems, i2
Technologies, Inc., and PeopleSoft have also chosen IBM’s DB2 Universal Database as their preferred database for developing
current and future applications, and as their preferre (...)
Excerpt related to
vendors in crm marketing:
Oracle’s focus on software application markets is impacting its Database business. Recently SAP AG and Siebel Systems, i2
Technologies, Inc., and...
Published:
2000-08-07
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Abstract:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and penetration. Typical functional components of marketing automation include customer data cleansing and
analysis tools, and campaign management systems. (...)
Excerpt related to
vendors in crm marketing:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and p...
Published:
2005-08-16
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Abstract:
For this Showdown, we looked at all three of the main CRM modules: sales force automation, marketing automation, and customer
service and support. To eliminate any chance of bias and to ensure a level playing field, all the criteria that make up these
three modules in our CRM Evaluation Center were given (...)
Excerpt related to
vendors in crm marketing:
For this Showdown, we looked at all three of the main CRM modules: sales force automation, marketing automation, and customer
service and support....
Published:
2008-09-29
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Abstract:
Why has it been so difficult for CRM point solution providers to even find a white knight, which has not generally been the
case with even ancient ERP products? Could it be that while the traditional introspective mind-set of ERP becomes history,
its functionality remains critical and CRM is being absorb (...)
Excerpt related to
vendors in crm marketing:
Why has it been so difficult for CRM point solution providers to even find a white knight, which has not generally been the
case with even ancient...
Published:
2003-03-28
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Abstract:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge
untapped opportunities for business improvement, given market (...)
Excerpt related to
vendors in crm marketing:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs...
Published:
2004-05-15
-
Abstract:
While the ERP mid-market has seen more vibrant intra-market merger & acquisition activity during 2001, it appears that 2002
will, for some more tenacious Tier 2/Tier 3 vendors, be the year of delivering products under their own steam as to counteract
the onslaught by Tier 1 vendors and mid-market juggern (...)
Excerpt related to
vendors in crm marketing:
While the ERP mid-market has seen more vibrant intra-market merger & acquisition activity during 2001, it appears that
2002 will, for some more te...
Published:
2002-04-19
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Abstract:
Application vendors find themselves in a precarious situation where, concurrently with dismal revenue inflow, there is a
need for bigger investment in the development of their products. Vendors unable to keep abreast of technology demands of a
vertically focused solution that provides tangible returns in (...)
Excerpt related to
vendors in crm marketing:
Application vendors find themselves in a precarious situation where, concurrently with dismal revenue inflow, there is a need
for bigger investmen...
Published:
2002-08-29
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Abstract:
Xchange's protracted troubles and its recent inglorious demise and subsequent auctioned sellout may prove the fact that the
CRM point providers without a clear differentiating value proposition and without enough resources have not much to look for
out there in the long run other than to find an honorabl (...)
Excerpt related to
vendors in crm marketing:
Xchange's protracted troubles and its recent inglorious demise and subsequent auctioned sellout may prove the fact that
the CRM point providers wi...
Published:
2003-03-27
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Abstract:
In May, Access Commerce, a French CRM vendor, announced the opening of its first USA office in San Diego, California. During
Explore 2000, QAD’s annual user conference, Access Commerce announced the release of eCameleon for MFG/PRO. (...)
Excerpt related to
vendors in crm marketing:
In May, Access Commerce, a French CRM vendor, announced the opening of its first USA office in San Diego, California. During
Explore 2000, QAD’s a...
Published:
2000-07-05
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Abstract:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with
proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition
and with immaculate execution may prevail the onslaug (...)
Excerpt related to
vendors in crm marketing:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product
with proven quick payback ...
Published:
2003-06-28
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Abstract:
When it comes to touting 200 product enhancements, what J.D. Edwards is saying is that ease of integration is important
to mid-market companies because they have less flexibility for trial and error. J.D. Edwards's CRM implementation success
through its existing customer base will testify to the reliabi (...)
Excerpt related to
vendors in crm marketing:
When it comes to touting 200 product enhancements, what JD Edwards is saying is that ease of integration is important to mid-market
companies b...
Published:
2003-04-01
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Abstract:
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized,
reusable business definitions mapped to the different CRM system schemas throughout the organization. (...)
Excerpt related to
vendors in crm marketing:
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized,
reusable bus...
Published:
2002-12-25
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Abstract:
While Microsoft might be honest today with its claims of staying away from the true enterprise-level CRM applications space,
no one can be sure that its appetite will remain in check for very long. (...)
Excerpt related to
vendors in crm marketing:
While Microsoft might be honest today with its claims of staying away from the true enterprise-level CRM applications space,
no one can be sure th...
Published:
2002-03-08
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Abstract:
Cognos, one of the largest business intelligence and on-line analytical processing vendors, has announced an aggressive customer
relationship management initiative to supply the extensive interactive reporting, analysis, and scorecarding functionality
needed to leverage the data supplied by products like (...)
Excerpt related to
vendors in crm marketing:
Cognos, one of the largest business intelligence and on-line analytical processing vendors, has announced an aggressive customer
relationship mana...
Published:
2000-11-06
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Abstract:
While Microsoft might be honest today with its claims of staying away from the true enterprise-level CRM applications space,
no one can be sure that its appetite will remain in check for very long. (...)
Excerpt related to
vendors in crm marketing:
While Microsoft might be honest today with its claims of staying away from the true enterprise-level CRM applications space,
no one can be sure th...
Published:
2002-03-08
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Abstract:
Microsoft’s ambition will be its greatest challenge, as the company is concurrently experiencing an almost disruptive technology
transition from Windows to .NET, using Internet rather than PCs. Microsoft Business Solutions is now up to its gills with
soul-searching dilemmas, possibly with more issues t (...)
Excerpt related to
vendors in crm marketing:
Microsoft’s ambition will be its greatest challenge, as the company is concurrently experiencing an almost disruptive technology
transition from W...
Published:
2002-08-16