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Abstract:
On August 23, MAPICS, Inc., one of the leading mid-market ERP vendors, announced that it is taking steps to reduce costs
through a restructuring plan. Earlier, on July 27, MAPICS reported results for the third quarter of its fiscal 2000. (...)
Excerpt related to
track marketing:
On August 23, MAPICS, Inc., one of the leading mid-market ERP vendors, announced that it is taking steps to reduce costs through
a restructuring p...
Published:
2000-09-11
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Abstract:
Plex Online integrates with salesforce.com's Sales Cloud 2. TEC interviews Patrick Fetterman, vice president of marketing
at Plex Systems. In early 2011 Plex Systems announced that it has integrated its software-as-a-service (SaaS) enterprise resource
planning (ERP) product with salesforce.com’s Sales C (...)
Excerpt related to
track marketing:
Plex Online integrates with salesforce.com's Sales Cloud 2. TEC interviews Patrick Fetterman, vice president of marketing
at Plex Systems. In early...
Published:
2011-01-28
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Excerpt related to
track marketing:
... We had CRM before e-mail. It was difficult to track marketing activities
through direct mail, billboards, and magazine advertisements. ...
Published:
2011-01-06
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Abstract:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge
untapped opportunities for business improvement, given market (...)
Excerpt related to
track marketing:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs...
Published:
2004-05-15
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Abstract:
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct
online permission marketing campaigns. The company offers free use of the product for small campaigns during the beta period. (...)
Excerpt related to
track marketing:
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct
online permission ma...
Published:
2000-05-10
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Excerpt related to
track marketing:
... Clearly, as products mature and the market shifts, we continually track the behavior
and adjust our marketing and sales objectives. ...
Published:
2011-07-25
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Abstract:
The Enterprise Marketing Management (EMM) RFP Template covers industry-standard functional criteria of EMM that can help you
easily gather and prioritize your business needs in a simple and categorized excel document. More than a RFP template, it
is a working document that serves as a knowledge base refer (...)
Excerpt related to
track marketing:
... Report Development, Enterprise Marketing Management EMM RFP Template. Track
and report on projects by custom attributes; Ability to define reports in third-party ...
Published:
-
Abstract:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have been key for SAS to further entrench itself in the market. (...)
Excerpt related to
track marketing:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have...
Published:
2005-08-11
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Abstract:
This complete rating detail report covers the vendor or provider's responses to TEC's comprehensive research model. The report
answers your concerns about how your chosen vendors will support your requirements. (...)
Excerpt related to
track marketing:
... Report Development , Enterprise Marketing Management (EMM) Software Evaluation Report.
Track and report on projects by custom attributes; Ability to define ...
Published:
-
Excerpt related to
track marketing:
... Sophisticated analytics now make it possible to track the response to marketing
campaigns down to the individual customer. This ...
Published:
2010-03-04
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Abstract:
Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just
a few of the benefits. (...)
Excerpt related to
track marketing:
Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just
a few of the benefits.
Published:
2003-01-05
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Abstract:
Xchange's protracted troubles and its recent inglorious demise and subsequent auctioned sellout may prove the fact that the
CRM point providers without a clear differentiating value proposition and without enough resources have not much to look for
out there in the long run other than to find an honorabl (...)
Excerpt related to
track marketing:
Xchange's protracted troubles and its recent inglorious demise and subsequent auctioned sellout may prove the fact that
the CRM point providers wi...
Published:
2003-03-27
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Abstract:
Surado Solutions aims to provide a complete customer relationship management suite. We'll analyze Surado CRM 5.0 from the
perspectives of core functionality, its distinguishing factors, and the challenges users may face when considering the Surado
solution. (...)
Excerpt related to
track marketing:
Surado Solutions aims to provide a complete customer relationship management suite. We'll analyze Surado CRM 5.0 from
the perspectives of core fun...
Published:
2006-08-17
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Abstract:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with
proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition
and with immaculate execution may prevail the onslaug (...)
Excerpt related to
track marketing:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product
with proven quick payback ...
Published:
2003-06-28
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Abstract:
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits
are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that
go farther, less competition, etc. A common mistake is t (...)
Excerpt related to
track marketing:
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits
are derived from ve...
Published:
2004-12-09
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Abstract:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and penetration. Typical functional components of marketing automation include customer data cleansing and
analysis tools, and campaign management systems. (...)
Excerpt related to
track marketing:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and p...
Published:
2005-08-16
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Excerpt related to
track marketing:
... Sales Force Automation (SFA) SFA automates the ability to track sales leads ...
Many companies have used CRM to optimize marketing efforts, resulting in greater ...
Published:
2008-09-16
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Abstract:
QRS believes that it adds value to its customers because it offers the products and services that companies need to connect,
transact, collaborate, and differentiate themselves, ultimately driving overall business performance improvement and improved
brand equity as measured through customer awareness, i (...)
Excerpt related to
track marketing:
QRS believes that it adds value to its customers because it offers the products and services that companies need to connect,
transact, collaborate...
Published:
2004-11-17
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Abstract:
To optimally complete the global trade cycle, a business must automate, track, and provide visibility to the entire global
trade management process to optimize its supply and distribution chains. (...)
Excerpt related to
track marketing:
To optimally complete the global trade cycle, a business must automate, track, and provide visibility to the entire global
trade management proces...
Published:
2005-06-18
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Abstract:
BoldFish will deliver the message faster and more reliably than any other opt-in mail delivery system on the market today. (...)
Excerpt related to
track marketing:
BoldFish will deliver the message faster and more reliably than any other opt-in mail delivery system on the market today.
Published:
2000-09-22