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Abstract:
A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention
by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy
for actually using that data. Here is an overview of how (...)
Excerpt related to
system crm us:
A customer relationship management (CRM) system is inherently valuable for supporting customer
acquisition and retention by gathering data from ea...
Published:
2003-07-03
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Abstract:
Front-office vendors Baan Co. and SalesLogix Inc. round out their customer-relationship management application suites adding
new marketing, service, and E-commerce capabilities. (...)
Excerpt related to
system crm us:
Front-office vendors Baan Co. and SalesLogix Inc. round out their customer-relationship management application suites adding
new marketing, servic...
Published:
2000-03-17
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Abstract:
In 2003, marketing strategies firm Piranha Marketing was rapidly growing to meet the needs of its expanding customer base.
The company wanted to find a way to manage its disparate customer relationship management (CRM) software packages while continuing
to increase its customer base for all services. Fin (...)
Excerpt related to
system crm us:
Case Study: All-in-one CRM System Supports Rapid Growth. ... Download <strong>Case
Study: All-in-one CRM System Supports Rapid Growth</strong>. Comments: ...
Published:
2010-03-11
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Abstract:
In May, Access Commerce, a French CRM vendor, announced the opening of its first USA office in San Diego, California. During
Explore 2000, QAD’s annual user conference, Access Commerce announced the release of eCameleon for MFG/PRO. (...)
Excerpt related to
system crm us:
In May, Access Commerce, a French CRM vendor, announced the opening of its first USA office in San Diego, California. During
Explore 2000, QAD’s a...
Published:
2000-07-05
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Abstract:
The Glazer-Kennedy Inner Circle is a well-known sales and marketing consultancy. The marketing strategists were seeking a
customer relationship management (CRM) system, not only for their growing business, but for all their clients. The challenge:
“I genuinely dislike computers. I refuse to use e-mail, (...)
Excerpt related to
system crm us:
Case Study: In Search of a Comprehensive CRM System. ... Download <strong>Case
Study: In Search of a Comprehensive CRM System</strong>. Comments: ...
Published:
2010-03-11
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Abstract:
In today's software frenzy and with the increasing demand for applications that provide maximum return on investment, many
companies have failed to focus on subjects like reliability, downtime, and scalability. Since 1991, Touchtone Corporation
has devoted its efforts to developing and maintaining a clie (...)
Excerpt related to
system crm us:
In today's software frenzy and with the increasing demand for applications that provide maximum return on investment,
many companies have failed t...
Published:
2004-06-15
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Abstract:
While the ERP mid-market has seen more vibrant intra-market merger & acquisition activity during 2001, it appears that 2002
will, for some more tenacious Tier 2/Tier 3 vendors, be the year of delivering products under their own steam as to counteract
the onslaught by Tier 1 vendors and mid-market juggern (...)
Excerpt related to
system crm us:
While the ERP mid-market has seen more vibrant intra-market merger & acquisition activity during 2001, it appears that
2002 will, for some more te...
Published:
2002-04-19
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Abstract:
Product lifecycle management (PLM) doesn't work, but it should. Industry's general approach and attitude to PLM mimics the
early days of customer relationship management (CRM) adoption, and lessons from that experience should help when tackling
the "ifs" and "hows" of PLM investment. (...)
Excerpt related to
system crm us:
Product lifecycle management (PLM) doesn't work, but it should. Industry's general approach and attitude to PLM mimics
the early days of customer ...
Published:
2005-11-25
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Abstract:
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized,
reusable business definitions mapped to the different CRM system schemas throughout the organization. (...)
Excerpt related to
system crm us:
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized,
reusable bus...
Published:
2002-12-25
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Abstract:
For a customer relationship management implementation to be successful, consulting firms, vendors, and users must pay attention
to user training and change management. (...)
Excerpt related to
system crm us:
For a customer relationship management implementation to be successful, consulting firms, vendors, and users must pay attention
to user training a...
Published:
2005-10-22
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Abstract:
Although CRM applications, Portals, and Contact Centers are contributing to the improvement of customer relationships and
the effectiveness of employees; in many cases they remain convoluted to users whether they are customers or company employees.
Will LEAP (Language Enabled Application Platform) produc (...)
Excerpt related to
system crm us:
Although CRM applications, Portals, and Contact Centers are contributing to the improvement of customer relationships and
the effectiveness of emp...
Published:
2003-05-17
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Abstract:
C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part one of three-part article to provide
explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, is the Lexicon of CRM. (...)
Excerpt related to
system crm us:
CRM itself is an acronym, standing for Customer Relationship Management. This is part one of three-part article to provide
explanation and mea...
Published:
2001-10-12
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Abstract:
As the market shifts from sophisticated enterprise CRM implementations to the more competitive and overcrowded mid-market-large
enterprise vendors tend to step on mid-market vendor's toes. The real concern is to determine whether the mid-market cultural
and functional differences are well understood and (...)
Excerpt related to
system crm us:
As the market shifts from sophisticated enterprise CRM implementations to the more competitive and overcrowded mid-market-large
enterprise vendors...
Published:
2003-06-26
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Abstract:
To maximize the return on investment of a customer relationship management system, a new CRM best practices model should
be used. A point-based system, self-assessment model that emphasizes senior management leadership and the need to create a
culture consistent with CRM can lead to a deployment strategy (...)
Excerpt related to
system crm us:
To maximize the return on investment of a customer relationship management system, a new CRM
best practices model should be used. A point-based sy...
Published:
2004-10-22
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Abstract:
The Scala and Microsoft alliance in the CRM arena has merits of mutual benefits, particularly in the short to medium term,
but due to vacillating motives of the participants that compete in the other enterprise applications fields, will it last?
For the time being, Microsoft will likely be content to hel (...)
Excerpt related to
system crm us:
The Scala and Microsoft alliance in the CRM arena has merits of mutual benefits, particularly in the short to medium term,
but due to vacillating ...
Published:
2003-08-28
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Abstract:
The CRM market is shifting. Instead of looking for an all-purpose and horizontal oriented CRM application, customers are
seeking a more specialized and industry specific tool. From the larger organization to the smallest customers, CRM buyers
are expecting their applications to follow their business mode (...)
Excerpt related to
system crm us:
The CRM market is shifting. Instead of looking for an all-purpose and horizontal oriented CRM application, customers are seeking
a more specialize...
Published:
2003-05-28
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Abstract:
Whether this is a temporary stint, a true long-term alliance, or just a prelude to nuptials down the track, Microsoft should
turn out as a beneficiary in every way. (...)
Excerpt related to
system crm us:
Whether this is a temporary stint, a true long-term alliance, or just a prelude to nuptials down the track, Microsoft should
turn out as a benefic...
Published:
2003-08-30
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Abstract:
Cincom’s latest CRM product release offers a compelling value proposition for many ‘to order’ manufacturing enterprises.
While it is a product that may raise the bar in its target markets, the competitive offering is not exactly a pushover. (...)
Excerpt related to
system crm us:
Cincom’s latest CRM product release offers a compelling value proposition for many ‘to order’ manufacturing enterprises. While
it is a product tha...
Published:
2002-11-26
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Abstract:
Cognos, one of the largest business intelligence and on-line analytical processing vendors, has announced an aggressive customer
relationship management initiative to supply the extensive interactive reporting, analysis, and scorecarding functionality
needed to leverage the data supplied by products like (...)
Excerpt related to
system crm us:
Cognos, one of the largest business intelligence and on-line analytical processing vendors, has announced an aggressive customer
relationship mana...
Published:
2000-11-06
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Abstract:
Interelate, a customer intelligence ASP, recently announced partnerships with infrastructure service provider LoudCloud and
CRM analytics vendor E.piphany. These partnerships complement Interelate’s analytics expertise to provide new analytical
CRM service offerings that promise to provide more value (...)
Excerpt related to
system crm us:
Interelate, a customer intelligence ASP, recently announced partnerships with infrastructure service provider LoudCloud and
CRM analytics vendor E...
Published:
2000-09-15