Microsoft's foray into the CRM arena has not been a bed of roses, despite its indisputably large marketing muscle and R&D investment, its strong channel, traditionally attractive pricing policies, and the aura and experience within the market segment. Microsoft CRM remains both a threat and an opportunity for the most nimble mid-market CRM vendors. Microsoft’s entry with CRM evangelism through an array of seminars nationwide has bolstered the market’s awareness of the need for CRM applications.
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(e.g, MBS Great Plains, Sage , ACCPAC , Coda , SunSystems , Agresso , etc.) or in manufacturing and distribution (e.g., Lilly Software , SoftBrands , or QAD ). Scala Product Strategy Two and a half years ago, the company began redesigning its ERP software and building a new platform specifically for online collaboration. It has meanwhile packaged together the functionality required in one standard software system, which means a business can begin collaborating with its subsidiaries, customers, partners,