Companies are turning toward product innovation to achieve revenue growth, but to generate return on an innovation idea, the idea must be fully developed. When the concept has been fully defined, validated, and transformed into a product, it is then ready for commercial launch and execution from a sales, marketing, manufacturing, and logistics perspective.
product strategy marketing
Life Cycle Plans , Product Life Cycle Strategy , Application Lifecycle Monitoring , Product Life Cycle and Operations , Product Life Cycle Assessments . Executive Summary Seeking Product Innovation Aberdeen research shows that developing innovative products is a top priority for manufacturers today. Companies have turned away from cost cutting as their primary approach to improving profitability, and are now embracing a strategy of profitable growth. Product strategies today reflect aggressive corporate