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Documents related to » product strategy marketing


Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

PRODUCT STRATEGY MARKETING: SAP, marketing management, management marketing, management courses, customer relationship management, brand management, campaign management, marketing and management, marketing management software, sales marketing management, marketing sales management, syllabus management, marketing management jobs, management courses online, business marketing management, marketing business management, email marketing management, assignment management, strategic brand management, business management course, strategic marketing management, marketing project management, marketing management project, customer .
9/1/2010 3:24:00 PM

A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

PRODUCT STRATEGY MARKETING: marketing survival guide, marketing, survival, guide, survival guide, marketing guide, marketing survival..
7/1/2009

Salesforce Marketing Cloud Unveiled Today » The TEC Blog
(91) Manufacturing Operations (97) Product Lifecycle Matters (80) Risk and Compliance (26) Software 101 (66) Software Selection (254) Supply Chain Logistics (238) Talent Management Matters (68) TechnoBabble (41) Up Close and Personal (59) White Paper Review (23) Meta Login --> More TEC Blogs Foro Empresarial TEC Resources Articles Decision Support Evaluation Centers RFP Templates Software Evaluation Reports White Papers Archives October 2013 September 2013 August 2013 July 2013 June 2013 May 2013 April 20

PRODUCT STRATEGY MARKETING: Dreamforce, industry watch, salesforce, Salesforce Marketing Cloud, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
19-09-2012

Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

PRODUCT STRATEGY MARKETING: spent in 2003, 2004 product launches included new versions of Amdocs ClarifyCRM, which offers improved performance, scalability and availability, as demonstrated through recent benchmark tests using the HP-UNIX and BEA WebLogic platforms. Amdocs PRM , which enables CSPs to (relatively) cost-effectively deliver a selection of new products and services and to reduce the cost of managing multiple content and commerce partners in order to differentiate themselves in the marketplace and to promote new revenue
8/3/2005

A Positioning Process Helps Product Marketing Managers Do More
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.

PRODUCT STRATEGY MARKETING: useful when creating a product message strategy that includes a positioning statement (number 8 in the rationale document) and three or four support points (number 9). A Message Strategy Is a Time-saver Your positioning statement becomes the central idea and theme underlying all marketing activities. It is a short, compelling, declarative sentence that states just one benefit and addresses the target market s number one problem. It must be unique, believable, and important, or the target market will
2/12/2007

Electronic Product Code (EPC): A Key to RFID
The real benefits of radio frequency identification will be achieved, when the integration of the EPC data will be a substantial part for the control of supply chain business processes.

PRODUCT STRATEGY MARKETING: Electronic Product Code (EPC): A Key to RFID Electronic Product Code (EPC): A Key to RFID P.J. Jakovljevic - August 2, 2004 Read Comments Introduction In simple terms, the electronic product code (EPC) is a unique number that identifies a specific item in the supply chain by linking serial numbers to the product information stored in a central database, and which is stored on a radio frequency identification (RFID) tag. Once it is retrieved from the tag, it can be associated with dynamic data such as
8/2/2004

Neolane Announces New Version of Neolane Marketing Analytics » The TEC Blog
(91) Manufacturing Operations (97) Product Lifecycle Matters (80) Risk and Compliance (26) Software 101 (66) Software Selection (254) Supply Chain Logistics (238) Talent Management Matters (68) TechnoBabble (41) Up Close and Personal (59) White Paper Review (23) Meta Login --> More TEC Blogs Foro Empresarial TEC Resources Articles Decision Support Evaluation Centers RFP Templates Software Evaluation Reports White Papers Archives October 2013 September 2013 August 2013 July 2013 June 2013 May 2013 April

PRODUCT STRATEGY MARKETING: CRM, customer relationship management, industry watch, marketing automation, Neolane, Neolane Marketing Analytics, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
23-01-2013

Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward
With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newer ‘actual data’ tools to create dynamic audience segments that are more flexible and truly able to meet advertisers’ needs.

PRODUCT STRATEGY MARKETING: online advertising, audience targeting, audience segments, marketing campaigns, marketing campaign, email marketing campaigns, online marketing campaigns, direct marketing campaigns, internet marketing campaigns, best marketing campaigns, marketing campaign strategy, marketing email campaign, cause marketing campaigns, successful marketing campaigns, mobile marketing campaigns, marketing campaign plan, email marketing campaign, marketing email campaigns, social marketing campaigns, email marketing campaign services, online marketing campaign, marketing campaign template, marketing campaign .
10/27/2011 4:02:00 PM

SAP Finds CRM Partner for Marketing Tools
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign-management features to its customer-relationship management suite.

PRODUCT STRATEGY MARKETING: and delivering its CRM product line, and has faced a difficult internal dilemma: whether to fully integrate its internally developed CRM modules with its R/3 ERP system and risk the possibility of losing customers to quicker-to-market ERP competitors or CRM niche players, or to jump on the bandwagon and hastily deliver sub-optimal CRM functionality. It chose a third option of partnering. We believe that SAP has caved under the pressure from the marketplace not only to deploy a solution but to also
12/8/1999

Optimizing Sales Tax Exemption Management Strategy
Acquiring, validating, and managing sales tax and use tax exemption certificates can be challenging. However, the appropriate exemption certificate management (ECM) strategy can help avoid sales tax audit risk while lowering audit assessments and penalties. Learn how to find the right solution for your organization.

PRODUCT STRATEGY MARKETING: Optimizing Sales Tax Exemption Management Strategy Optimizing Sales Tax Exemption Management Strategy Source: Imaging Science and Services, Inc. Document Type: White Paper Description: Acquiring, validating, and managing sales tax and use tax exemption certificates can be challenging. However, the appropriate exemption certificate management (ECM) strategy can help avoid sales tax audit risk while lowering audit assessments and penalties. Learn how to find the right solution for your organization.
8/6/2008 12:13:00 PM

How to Make Marketing Integration a Whole Lot Easier
Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when marketers hear “integration” they imagine the goal is total, perfect integration, and lose heart—not realizing smaller victories can be achieved along the way with big payoffs. Demystify integration: discover what’s really achievable based on the needs and capabilities of your company and suppliers.

PRODUCT STRATEGY MARKETING:
3/2/2009 8:40:00 AM


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