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Abstract:
Every Angle is a BI solution that can deliver SAP data analysis with ease. Hundreds—even thousands—of transactions could represent
a great challenge when trying to analyze data and obtain results. Every Angle is a tool that can deliver SAP data analysis
from every angle. (...)
Excerpt related to
product strategy in marketing:
Every Angle for SAP: A Product Note. Jorge García - February 9, 2010. Comments: 0. Read Comments One of the
biggest challenges when ...
Published:
2010-02-09
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Abstract:
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add
marketing-planning and campaign-management features to its customer-relationship management suite. (...)
Excerpt related to
product strategy in marketing:
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add
marketing-planning and c...
Published:
1999-12-08
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Abstract:
In business-to-business (B2B) software marketing, you'll get little debate about the importance of positioning. Yet few B2B
software companies do it well, thus failing to set themselves apart from their competitors. There are many reasons for this
void, and this column will help fill one big one by descr (...)
Excerpt related to
product strategy in marketing:
... buyer should care about your product, service or company. A message strategy
can be extremely detailed and is like a recipe for all marketing communication. ...
Published:
2004-09-18
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Abstract:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases
profitability. (...)
Excerpt related to
product strategy in marketing:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need...
Published:
2005-08-03
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Abstract:
A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention
by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy
for actually using that data. Here is an overview of how (...)
Excerpt related to
product strategy in marketing:
A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by
gathering data from ea...
Published:
2003-07-03
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Abstract:
Deltek's founders have managed the company with great success by expanding client focus into the commercial sector during
the late 1980s. In 1991, Deltek began to configure its software for larger customers. Since 2001, a key growth strategy for
Deltek has been providing additional front-office software (...)
Excerpt related to
product strategy in marketing:
Deltek's founders have managed the company with great success by expanding client focus into the commercial sector during
the late 1980s. In 1991,...
Published:
2004-01-09
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Abstract:
On August 23, J.D. Edwards reported financial results for the third quarter ended July 31, 2000. Despite notable license
fee revenue growth of 56% over the same period last year, the net loss for the Q3 2000 was a hefty $22.6 million. (...)
Excerpt related to
product strategy in marketing:
On August 23, JD Edwards reported financial results for the third quarter ended July 31, 2000. Despite notable license fee
revenue growth of 56%...
Published:
2000-09-27
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Abstract:
SAP has developed some crucial themes as it moves forward with their PLM vision and solution strategy. Product development
lifecycles are shrinking, and managing the innovation process is becoming a broader requirement of manufacturers and retailers
alike. (...)
Excerpt related to
product strategy in marketing:
SAP has developed some crucial themes as it moves forward with their PLM vision and solution strategy. Product development
lifecycles are shrinkin...
Published:
2006-04-21
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Abstract:
Increased competitive pressure on many fronts, and lingering mixed perceptions about the 11i Applications suite, leaves
Oracle at a crossroads for sustaining the momentum it had the last year. (...)
Excerpt related to
product strategy in marketing:
Increased competitive pressure on many fronts, and lingering mixed perceptions about the 11i Applications suite, leaves Oracle
at a crossroads fo...
Published:
2001-07-12
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Abstract:
In order to return from oblivion SSA continues with more decisive moves to put itself back on the global enterprise applications
map. Renaming itself as SSA Global Technologies (SSA GT) was one of the moves. It has recently acquired MAX International,
a move to expand its offerings into the small and med (...)
Excerpt related to
product strategy in marketing:
In order to return from oblivion SSA continues with more decisive moves to put itself back on the global enterprise applications
map. Renaming its...
Published:
2001-05-07
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Abstract:
Invensys must communicate its successes and strategy to the marketplace, and must aggressively invest in customer satisfaction,
marketing, and sales. IPS must convince customers and prospects that it is here to stay; while the functionally rich products
are great advantages, many other considerations mak (...)
Excerpt related to
product strategy in marketing:
Invensys must communicate its successes and strategy to the marketplace, and must aggressively invest in customer satisfaction,
marketing, and sal...
Published:
2003-05-14
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Abstract:
Several months after having unveiled its 'customer and/or partner for life' strategy blueprint at the end of 2002, Best Software
recently organized its first annual Insights 2003 conference and briefed its partners on the actual steps of executing its
strategy to prop itself up against the inevitable fac (...)
Excerpt related to
product strategy in marketing:
Several months after having unveiled its 'customer and/or partner for life' strategy blueprint at the end of 2002,
Best Software recently organize...
Published:
2003-07-24
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Abstract:
Based in Atlanta, Georgia, $78 million Manhattan Associates, Inc. develops, markets, and supports supply chain execution
systems for distribution center management and Internet fulfillment. 1999 was a difficult year for the vendor, marked by reorganization
and management turnover in the midst of rapid co (...)
Excerpt related to
product strategy in marketing:
... Undefined Internet product strategy: Apart from its success in providing
fulfillment back-ends ... is evident in the company's sales and marketing expenses,
which ...
Published:
2000-02-01
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Abstract:
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where
customers and the vendors benefit. (...)
Excerpt related to
product strategy in marketing:
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where
customers and the vendor...
Published:
2005-08-12
-
Abstract:
Like most of its peers, J.D. Edwards is hoping to rebound by focusing on Internet collaboration and extended-ERP applications.
The company has also differentiated itself from competitors by embedding Enterprise Application Integration (EAI) into its
OneWorld product. While J.D. Edwards' move into the EA (...)
Excerpt related to
product strategy in marketing:
Like most of its peers, JD Edwards is hoping to rebound by focusing on Internet collaboration and extended-ERP applications.
The company has als...
Published:
2000-11-09
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Abstract:
With its new business model, JDA plans to build upon the broadening collective JDA Portfolio product lines to enable its
customers to achieve a new level of operational excellence. (...)
Excerpt related to
product strategy in marketing:
With its new business model, JDA plans to build upon the broadening collective JDA Portfolio product lines to enable its customers
to achieve a ne...
Published:
2004-12-29
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Abstract:
Having garnered cash amounting to the GDPs of many developed countries, software giant Microsoft has treated itself with
another 'billion plus' acquisition of its long-term partner and recent competitor, Navision, a business application provider
for the mid-market. Will this move fill the gaps of earlier (...)
Excerpt related to
product strategy in marketing:
Having garnered cash amounting to the GDPs of many developed countries, software giant Microsoft has treated itself with another
'billion plus' ac...
Published:
2002-05-14
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Abstract:
Symix is regarded as the originator of the extended ERP concept (CSRP), which has proven to be so attractive to mid-market
enterprises that two other leading mid-market vendors entered into specific R&D and licensing agreements with Symix to gain
access to its SyteAPS. Despite a highly competitive enviro (...)
Excerpt related to
product strategy in marketing:
Symix is regarded as the originator of the extended ERP concept (CSRP), which has proven to be so attractive to mid-market
enterprises that two ot...
Published:
1999-09-01
-
Abstract:
Ramco's broad and deep product functionality and technology bundled with a reasonable price tag and short time-to-market
should create a powerful value proposition, however no one will know about it until marketing and sales execution are significantly
improved. (...)
Excerpt related to
product strategy in marketing:
Ramco's broad and deep product functionality and technology bundled with a reasonable price tag and short time-to-market
should create a powerful ...
Published:
2003-01-24
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Abstract:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with
proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition
and with immaculate execution may prevail the onslaug (...)
Excerpt related to
product strategy in marketing:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product
with proven quick payback ...
Published:
2003-06-28