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An ERP Vendor Poised to Overtake the Services Market
Companies in the services industry need both asset and field services management, but current integrated asset and field services maintenance systems often fail

marketing services california  buyer hope by heavily marketing the idea that expensive and time-consuming migrations to their newest service-oriented architecture (SOA) platforms will culminate in a panacea for disparate applications and siloed processes. However, without a tightly unified data, process, or delivery methodology underpinning these solutions (and without an inherently tight, pre-built, and optimized coupling of the broad capabilities demanded by asset intensive or project-based businesses), the user market will continue Read More

Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » marketing services california


The Convergence of ERP and Field Services-One Vendor’s Leadership
Agresso’s experience with people-centric services organizations has led the vendor to design a solution that effectively address these businesses’ need for

marketing services california  focused its sales and marketing efforts on a narrow market niche that it calls Businesses Living IN Change (BLINC). Agresso solutions reside on an architecture it calls VITA, which has supported numerous generations of technologies, including Web services and service-oriented architecture (SOA) capabilities. The VITA architecture combines its data model, process model, and delivery (analytics and reporting) methodology into a cohesive unit. A change made in any one of these areas automatically and Read More
SAP HANA Joins the Cloud Platform Fray
Salesforce1, Oracle Cloud, Microsoft Azure, IBM Softlayer, Red Hat OpenShift, Progress Pacific, and other established cloud providers are getting some fierce

marketing services california  company is building sales, marketing, and/or customer care add-ons, Salesforce1 is probably a better platform solution. Read More
EBSuite
Located in Fremont, California (US), EBusiness Suite (EBSuite) is a web-based customer relationship management (CRM) provider. Its solutions use J2EE and Web

marketing services california  automation, customer support, CRM marketing, and project management solutions. EBSuite was formed in 2001. Read More
iProcess.sct Enters Golden Gate Opportunity
SCT Corporation is selling its Process Manufacturing and Distribution Solutions Division to two California-based investors. SCT is thus joining the fray of

marketing services california  in North America. Its marketing efforts were both limited by and overshadowed by a traditionally conservative parent company that manages a plethora of other businesses within diverse industries with different market dynamics. SCT's user conferences have in the past pointed out a consistent problem with SCT's marketing. The conferences would combine all SCT divisions (education, government, utilities, plus process manufacturing) and therefore, the messages became very confusing. Under the SCT approach of Read More
Enterprise Resource Planning for Services, and Professional Services Automation: Where Do You Draw the Line?
Since the late nineties, enterprise resource planning (ERP) vendors have developed functionality for vertical markets in the service industry. Simultaneously

marketing services california  Resource Planning for Services, and Professional Services Automation: Where Do You Draw the Line? Introduction Since the late nineties, it has been evident that the enterprise resource planning (ERP) vendors that originally serviced the needs of manufacturing organizations have slowly extended their functionality to service the needs of non-manufacturing industries also. By the year 2000, when many of the major ERP implementations for the manufacturing industry had tapered off, tier one ERP Read More
Adventive Marketing, Inc.


marketing services california  Marketing, Inc. Read More
The High-stakes World of E-marketing
In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to

marketing services california  High-stakes World of E-marketing In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost. Read More
“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets

marketing services california  Before “e” When Marketing to “C” “B” Before e When Marketing to C D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc.'s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product's heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their technological approach is, as President Jim Read More
IBM Marketing Performance Analytics
The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions

marketing services california  Marketing Performance Analytics The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?” Read More
Web-site Strategy for Organizations in the Corporate Services Industry
As marketing budgets shrink and companies in the corporate services industry aim to leverage their Web sites as less expensive alternatives to traditional

marketing services california  a company has. As marketing budgets shrink and the Corporate Services industry aims to leverage their websites as a relatively inexpensive alternative to traditional marketing tools, website strategy is becoming more and more important. In an industry built on reputation and relationships, where business is largely referral-based, website strategy must focus on enhancing credibility, strengthening existing relationships, promoting word of mouth, generating leads and improving operational efficiency. As Read More
Understanding SOA, Web Services, BPM, and BPEL Part Two: BPEL and User Recommendations
In a somewhat simplified language, while Web services allow applications to easily exchange and reuse information, it is only when they are orchestrated

marketing services california  SOA, Web Services, BPM, and BPEL Part Two: BPEL and User Recommendations Web Services Orchestration Increasing demand-driven responsiveness towards customers' needs requires a well-coordinated set of IT infrastructure components, since it is no longer good enough to purchase disparate pieces and expect them to simply interoperate. The ideal should be a sort of an independent data exchange that would leverage common metadata and processes to create composite functionality derived from existing Read More
Professional Services Organizations Automate their Processes
Major vendors are entering the professional services software market and small niche vendors are repositioning themselves to compete. This changing market is

marketing services california  Services Organizations Automate their Processes Introduction In response to market demand, a relatively new software space aimed at professional services organizations has emerged as a viable software category. Viewed as Enterprise Resource Planning for People, this class of software is continuously redefining its parameters. Although professional services organizations were initially targeted by niche vendors, in the last couple of years, we have seen the entrance of major enterprise Read More
P2E Scanning Services


marketing services california  Scanning Services Read More
New Product Delivers Spark to Online Marketing
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing

marketing services california  Delivers Spark to Online Marketing New Product Delivers Spark to Online Marketing D. Geller - May 10, 2000 Event Summary Responsys Jumpstart is designed to bring the power of Responsys' permission marketing engine to smaller companies than its typical customers, which include Verisign, Virgin, eToys and Lands' End. Responsys products, both the new Jumpstart and the Responsys Insight and Responsys Interact products targeted to the larger companies, offer complete control of e-mail marketing campaigns and Read More

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