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Web Content Management (WCM)
Web Content Management (WCM)
Web content management (WCM) systems manage content creation, review, and approval processes for web site content. This may include public Web sites (Internet) or private web sites (intranet or ext...
 

 marketing promotion site tool web


Design Can Be Your Next Asset to Manage: E-mail Marketing
In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time

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Web Content Management (WCM) System RFI/RFP Template

Content Authoring, Content Acquisition, Content Aggregation, Document and Records Management, Security Management, Performance, Backup, and Recovery, Product Technology and Support Get this template

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Start evaluating software now

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Web Content Management (WCM)
Web Content Management (WCM)
Web content management (WCM) systems manage content creation, review, and approval processes for web site content. This may include public Web sites (Internet) or private web sites (intranet or ext...

Documents related to » marketing promotion site tool web

Addressing Channels and the Low-End Market


Microsoft announced plans to increase resources and provide new tools and offerings for MBS independent software vendors (ISV) and value-added resellers (VAR). These efforts are designed to accelerate the MBS Group's partner-driven vertical strategy, providing stronger opportunities for partners to align their services and solutions with their customers' specific needs. Microsoft has to be in the small business market, which is a springboard or a feeding ground for more scalable products as these businesses grow over time.

marketing promotion site tool web  chief executive officers (CEO), marketing vice presidents (VP), sales people, accountants, purchasing managers and clerks, warehouse workers, and so on. Given that the technology blueprint, however impressive and powerful, is only a part of the total equation, which also includes solutions and the partner channel, MBS has lately also made moves to address these too. The channel has hardly been a picture of immaculate organization so far, with channel partners often competing against each other, while Read More

A Drop-ship Enablement Pioneer Leads the Way


By providing a single plug-and-play connection to multiple trading partners, CommerceHub strives to enable basically any retailer to electronically integrate with its suppliers, regardless of the idiosyncratic systems and capabilities that might exist among them.

marketing promotion site tool web  is an e-commerce leader, marketing a wide variety of brand name products in such categories as home furnishing, licensed products, fashion, beauty, electronics, and fine jewelry. QVC reaches over 80 million homes in the US, and its other divisions and subsidiaries include QVC.com , Q Direct , QVC Publishing , Q Records and Video , QVC @ , QVC Local, QVC ProductWorks , and Pioneer Studios . The QVC Studio Tour is located at the company's world headquarters in West Chester, Pennsylvania (US). QVC debuted Read More

The Art, Science, and Software behind (Optimal) Retail Pricing: Part 1


The “Four Ps” of marketing strategy, also known as the "marketing mix," are basically applicable to all businesses. TEC’s two-part blog post series in 2008 talked about the importance of pricing management in a down economy. Price and promotion in particular are the lubricants in retailing, although the two remaining Ps--product and place, are indisputably important there as well. In his guest

marketing promotion site tool web  The “Four Ps” of marketing strategy, also known as the marketing mix , are basically applicable to all businesses. TEC ’s  two-part blog post series in 2008 talked about the importance of pricing management in a down economy . Price and promotion in particular are the lubricants in  retailing , although the two remaining Ps-- product and place , are indisputably important there as well. In his  guest author article in Retail Info Systems (RIS) News , Wayne Usie, senior vice president of retail Read More

The Art, Science & Software Behind (Optimal) Retail Pricing - Part 5


Part 1 of this series expanded on some of TEC’s earlier articles about companies’ need for better pricing management and optimization practices. This series, which focuses on the complexity of pricing and promotions in retailing, was inspired by JDA Software’s recent “edu-nouncement” on leading retailers consumer-centric pricing and promotions strategies, and by Revionics’ recent (and still

marketing promotion site tool web  front, competitors can be marketing information providers for the CPG industry such as  ACNielsen  and  Information Resources, Inc. (IRI) , as well as from business consulting firms such as  McKinsey & Company, Inc. ,  Deloitte Consulting LLP , and  Accenture . To SaaS or Not? The aforementioned mainstream vendors still offer applications that require implementation of highly customized and static  software code  at each customer’s site. As mentioned before, Oracle’s Markdown Optimization Read More

Understanding SOA, Web Services, BPM, BPEL, and More Part One: SOA, Web Services, and BPM


In the larger schema of things, SOA would espouse general, more abstract concepts of software reusability and encapsulation within certain boundaries (as to then provide access to that software via defined interfaces), Web services would then make these SOA concepts vendor-independent due to their use of generally accepted standards, while BPM and BPEL would be some of the engines making the whole system work.

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Turn the Social Data Flood into Solid Marketing Decisions


Improve customer satisfaction, identify trends, and make smarter marketing decisions with IBM Social Media Analytics.

marketing promotion site tool web  Data Flood into Solid Marketing Decisions Read More

How Web 2.0 Is Transforming CRM: Leveraging Social Media to Improve the Customer Experience


With the rising popularity of Web 2.0 technologies, companies are marketing their products and services to an increasingly savvy customer base. Customers today are taking greater control of their own consumer experiences. Learn how some vendors are leveraging social computing to build our customer relationship management (CRM) communities, and building Web 2.0-based CRM applications that help customers achieve success.

marketing promotion site tool web  2.0 technologies, companies are marketing their products and services to an increasingly savvy customer base. Customers today are taking greater control of their own consumer experiences. Learn how some vendors are leveraging social computing to build our customer relationship management (CRM) communities, and building Web 2.0-based CRM applications that help customers achieve success. Read More

Accelerate Your Marketing ROI with Analytics


Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more.

marketing promotion site tool web  Your Marketing ROI with Analytics Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more. Read More

Freeware Vendor's Web Tracking Draws Curses


The free cartoon character cursor provided by Comet Systems Inc. tracks and stores the web visits of millions of people. This potential privacy issue was discovered and announced by the same security consultant who discovered, in March of 1999, that Microsoft Windows was inserting unique serial numbers into many documents created within Office 97 programs like Word and Excel.

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Enterprise Marketing Management (EMM)


The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.

marketing promotion site tool web  Marketing Management (EMM) The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features. Read More

Five Keys to Marketing Analytics Excellence


Marketing is all about finding the most profitable growth opportunities in your data, knowing where to place your bets, taking the best marketing action, and ultimately maximizing the cross-business influence of every dollar you spend. You can accomplish these things through a customer intelligence platform that aligns the customer journey with your marketing systems and processes.

marketing promotion site tool web  Keys to Marketing Analytics Excellence Marketing is all about finding the most profitable growth opportunities in your data, knowing where to place your bets, taking the best marketing action, and ultimately maximizing the cross-business influence of every dollar you spend. You can accomplish these things through a customer intelligence platform that aligns the customer journey with your marketing systems and processes. Read More

Case Study: Advantage Sales & Marketing LLC


Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR).

marketing promotion site tool web  Study: Advantage Sales & Marketing LLC Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR). Read More

New Technology for a Compelling Web Channel Experience: Competition and Social Web Propel Rich Internet Applications


While companies are investing heavily in e-commerce and e-service deployments, the customer is in the driver’s seat. Customers are influenced by the quality of the Web sites they visit, and their perceptions are increasingly shaped by their experiences with social networking sites. Learn how companies are working with software vendors to incorporate advanced technologies into its e-commerce and e-service platforms.

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Boost Profits and Customer Relationships with Effective E-Mail Marketing


E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this power technique that helps to increase revenues and reduce sales costs. Learn how to take full advantage of this high-response, low cost marketing technique by learning the characteristics of this unique medium through proper management to generate metrics and facilitate future successes.

marketing promotion site tool web  Relationships with Effective E-Mail Marketing E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this power technique that helps to increase revenues and reduce sales costs. Learn how to take full advantage of this high-response, low cost marketing technique by learning the characteristics of this unique medium through proper management to generate metrics and facilitate future successes. Read More