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Abstract:
In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance.
Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed.
Discover 10 hands-on tactics you can start using toda (...)
Excerpt related to
marketing process:
... performance. Sales and marketing... Influence the Buying Process with
Automated Marketing: 10 Tactics for Improving Revenue and ROI Now. ...
Published:
2010-03-11
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Abstract:
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal
positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become
vehicles that transfer product knowledge to marketing and (...)
Excerpt related to
marketing process:
... as ... A Positioning Process Helps Product Marketing Managers Do More.
Lawson Abinanti - February 12, 2007. Comments: 0. Read Comments. ...
Published:
2007-02-12
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Abstract:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with
proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition
and with immaculate execution may prevail the onslaug (...)
Excerpt related to
marketing process:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product
with proven quick payback ...
Published:
2003-06-28
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Abstract:
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article
discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent. (...)
Excerpt related to
marketing process:
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article
discusses seven common mi...
Published:
2011-03-17
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Abstract:
Although a relative newcomer, the Process Manufacturing Solutions division of SCT has been able to remain focused on the
process manufacturing industry. With the exit or weakening position of most other process-focused vendors, SCT should thrive.
However, its low profile marketing strategy, undeveloped c (...)
Excerpt related to
marketing process:
Although a relative newcomer, the Process Manufacturing Solutions division of SCT has been able to remain focused on the process
manufacturing ind...
Published:
2001-01-15
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Abstract:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building
alliances in order to gain market share and il (...)
Excerpt related to
marketing process:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing...
Published:
2005-08-17
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Abstract:
The new independent company will certainly benefit from having control of its own financial destiny, being able to make decisions
based upon its own needs and objectives rather than being a small part of the much larger entities needs and objectives. (...)
Excerpt related to
marketing process:
The new independent company will certainly benefit from having control of its own financial destiny, being able to make decisions
based upon its o...
Published:
2002-06-26
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Abstract:
This part of the series on Product Life Cycle Management in Process explores the business motivations by review business
strategies. (...)
Excerpt related to
marketing process:
... Internal organizations often include marketing, R&D, production, quality and others.
... must be managed as a single entity sharing in a single process with a ...
Published:
2002-12-08
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Abstract:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have been key for SAS to further entrench itself in the market. (...)
Excerpt related to
marketing process:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have...
Published:
2005-08-11
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Abstract:
You need conviction to skillfully handle the inevitable criticism during the positioning process. Otherwise, you're likely
to try something different every time someone challenges you. This doesn't need to happen. Adopt a positioning process that
includes an evaluation criterion. (...)
Excerpt related to
marketing process:
... When I was director of product marketing for Navision in Vedbaek, Denmark, the final
step in our positioning process was a presentation to members of the ...
Published:
2007-03-21
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Abstract:
In business-to-business (B2B) software marketing, you'll get little debate about the importance of positioning. Yet few B2B
software companies do it well, thus failing to set themselves apart from their competitors. There are many reasons for this
void, and this column will help fill one big one by descr (...)
Excerpt related to
marketing process:
... A strong message strategy will accelerate the marketing-sales process,
because it will heighten awareness and convey the reasons that lift you into the top ...
Published:
2004-09-18
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Abstract:
Business process analysis (BPA) vendors are trying to enter the business process management (BPM) market by marketing themselves
as BPM solutions. This article discusses the differences between BPA and BPM vendors, and examines the benefits of each. (...)
Excerpt related to
marketing process:
Business process analysis (BPA) vendors are trying to enter the business process management
(BPM) market by marketing themselves as BPM solutions....
Published:
2006-10-09
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Abstract:
Traditional enterprise-level sales strategies are no longer sufficient in bringing new customer accounts. Today's self-directed
buyers delay sales contact and pre-qualify solutions via the Internet. Sales can leverage this medium by understanding the
buy cycle to deliver value and begin an influential on (...)
Excerpt related to
marketing process:
Traditional enterprise-level sales strategies are no longer sufficient in bringing new customer accounts. Today's self-directed
buyers delay sales...
Published:
2006-03-30
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Abstract:
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits
are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that
go farther, less competition, etc. A common mistake is t (...)
Excerpt related to
marketing process:
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits
are derived from ve...
Published:
2004-12-09
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Abstract:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases
profitability. (...)
Excerpt related to
marketing process:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need...
Published:
2005-08-03
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Abstract:
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom
line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation. (...)
Excerpt related to
marketing process:
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line
of any Web business...
Published:
2000-05-15
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Abstract:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and penetration. Typical functional components of marketing automation include customer data cleansing and
analysis tools, and campaign management systems. (...)
Excerpt related to
marketing process:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and p...
Published:
2005-08-16
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Abstract:
Mid-market process ERP vendor Ross Systems is being acquired by its Chinese distributor, chinadotcom. Unlike some recent
acquisitions that are based on the consumption of weaker players to pilfer a customer base, this acquisition appears to provide
both parties with solid strategic benefits. This may be (...)
Excerpt related to
marketing process:
Mid-market process ERP vendor Ross Systems is being acquired by its Chinese distributor, chinadotcom. Unlike some recent acquisitions
that are bas...
Published:
2003-10-03
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Abstract:
Outmoded measures are being used to develop marketing strategies and allocate resources. Existing go to market models often
fail to consider the customer's total experience, and provides little information for planning. The solution is to reorient
performance metrics to become value-driven. (...)
Excerpt related to
marketing process:
Outmoded measures are being used to develop marketing strategies and allocate resources. Existing go to market models often
fail to consider the c...
Published:
2006-03-20
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Abstract:
Fiscal 2001 will prove to be very challenging for Epicor Software and we believe the next 18 months will be the company's
make-or-break period. This part examines how successful Epicor has been in completing its evolution from a vendor of financial
accounting software to a provider of holistic business p (...)
Excerpt related to
marketing process:
Fiscal 2001 will prove to be very challenging for Epicor Software and we believe the next 18 months will be the company's
make-or-break period. Th...
Published:
2001-04-02