-
Abstract:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with
proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition
and with immaculate execution may prevail the onslaug (...)
Excerpt related to
marketing planning process strategic:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product
with proven quick payback ...
Published:
2003-06-28
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Abstract:
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal
positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become
vehicles that transfer product knowledge to marketing and (...)
Excerpt related to
marketing planning process strategic:
... need to be involved in the planning and creation of ... It's just
that the process won't take up ... And that means your product marketing
managers have successfully ...
Published:
2007-02-12
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Abstract:
SSA Global seems to be doing some proper thinking while continuing to acquire new software companies. Recent unification
of its broadening collection of supply chain management (SCM) solutions under the SSA SCM brand and formation of a specialized
Strategic Solutions division--which also includes other e (...)
Excerpt related to
marketing planning process strategic:
SSA Global seems to be doing some proper thinking while continuing to acquire new software companies. Recent unification of
its broadening collect...
Published:
2004-09-15
-
Abstract:
3 Key Success Strategies for Insurance, Banks, and Financial Services. Download Free IT Guide on Strategies for Insurance,
Banks, and Financial Services. Financial services organizations are always looking for ways to improve business processes
to implement tighter control—and improve the bottom lin (...)
Excerpt related to
marketing planning process strategic:
3 Key Success Strategies for Insurance, Banks, and Financial Services. Download Free IT Guide on Strategies for Insurance,
Banks, and Financial Ser...
Published:
2010-03-11
-
Abstract:
SCM vendors are adding best of breed solutions to ERP product suites and are aggressively marketing this new functionality.
The SCM market has been growing so strongly that where SCM was once viewed as a means to gain competitive advantage, companies
now see it as a necessary extension of an ERP system, (...)
Excerpt related to
marketing planning process strategic:
SCM vendors are adding best of breed solutions to ERP product suites and are aggressively marketing this new functionality.
The SCM market has be...
Published:
2003-04-04
-
Abstract:
By providing business process management functionality, Exact hopes to bring competitive enhancements to enterprise resource
planning systems used by small and medium businesses. (...)
Excerpt related to
marketing planning process strategic:
By providing business process management functionality, Exact hopes to bring competitive enhancements to enterprise resource
planning systems used...
Published:
2006-01-12
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Abstract:
Most manufacturers are now operating in a multi-enterprise, multi-echelon context, and their supply chain processes and supporting
IT tools need to accommodate responsive collaboration. Yet most enterprise resource planning systems currently used do not
adequately serve the needs of these businesses. (...)
Excerpt related to
marketing planning process strategic:
Most manufacturers are now operating in a multi-enterprise, multi-echelon context, and their supply chain processes and supporting
IT tools need t...
Published:
2008-03-14
-
Excerpt related to
marketing planning process strategic:
... NPD’s. This needs to be done quickly to keep the process moving ahead on ...
Demand planning (and review) — Sales and marketing representatives should ...
Published:
2009-12-23
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Abstract:
With its new business model, JDA plans to build upon the broadening collective JDA Portfolio product lines to enable its
customers to achieve a new level of operational excellence. (...)
Excerpt related to
marketing planning process strategic:
With its new business model, JDA plans to build upon the broadening collective JDA Portfolio product lines to enable its customers
to achieve a ne...
Published:
2004-12-29
-
Abstract:
If good partnerships seem to be a rarity, true and lasting relationships that benefit both parties are downright unique.
How to avoid a Barney relationship and create a partnership that really works! (...)
Excerpt related to
marketing planning process strategic:
If good partnerships seem to be a rarity, true and lasting relationships that benefit both parties are downright unique. How
to avoid a Barney rel...
Published:
2005-12-23
-
Abstract:
Organizations considering the offshore outsourcing of processes should seriously consider adopting a proven methodology before
implementation. This will minimize risk and maximize the return associated with offshore outsourcing and will help create
a successful venture. (...)
Excerpt related to
marketing planning process strategic:
Organizations considering the offshore outsourcing of processes should seriously consider adopting a proven methodology before
implementation. Thi...
Published:
2005-05-28
-
Abstract:
Some major SSI competitors, while possibly inferior regarding process or mill industry focus, will influence some purchase
decisions through more comprehensive horizontal product portfolios, and superior global presence, localization capabilities,
and viability—which are still hurdles for SSI to overco (...)
Excerpt related to
marketing planning process strategic:
Some major SSI competitors, while possibly inferior regarding process or mill industry focus, will influence some purchase
decisions through more ...
Published:
2006-07-28
-
Abstract:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have been key for SAS to further entrench itself in the market. (...)
Excerpt related to
marketing planning process strategic:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have...
Published:
2005-08-11
-
Abstract:
Although a relative newcomer, the Process Manufacturing Solutions division of SCT has been able to remain focused on the
process manufacturing industry. With the exit or weakening position of most other process-focused vendors, SCT should thrive.
However, its low profile marketing strategy, undeveloped c (...)
Excerpt related to
marketing planning process strategic:
Although a relative newcomer, the Process Manufacturing Solutions division of SCT has been able to remain focused on the process
manufacturing ind...
Published:
2001-01-15
-
Abstract:
To benefit from globalization (or to meet its threat), a food manufacturer must be prepared. To sell into new markets, the
manufacturer needs to be a better partner, and collaborate with customers who have different needs from its traditional customers. (...)
Excerpt related to
marketing planning process strategic:
To benefit from globalization (or to meet its threat), a food manufacturer must be prepared. To sell into new markets, the
manufacturer needs to b...
Published:
2006-11-06
-
Abstract:
Follow discussion on the state of affairs on S&OP with TEC analyst P.J. Jakovljevic and SAS demand intelligence solutions
expert Charles Chase. Today’s retail companies are realizing the importance of creating an optimal balance between supply
and demand, with a focus on sensing and shaping demand rathe (...)
Excerpt related to
marketing planning process strategic:
... focused on the supply side and the process, and not ... for sales,
but we use “OP” for operations planning. In fact, if sales and marketing are not attending
...
Published:
2011-02-03
-
Abstract:
The added value of both SSA Global and Infor is that existing users of relatively small and dubious ERP products should now
gain the benefits of synergistic software developments from other ERP siblings. (...)
Excerpt related to
marketing planning process strategic:
The added value of both SSA Global and Infor is that existing users of relatively small and dubious ERP products should now
gain the benefits of s...
Published:
2006-05-02
-
Excerpt related to
marketing planning process strategic:
... Additionally, it streamlines and automates the Executive S&OP process to create
and ... Voyager Event Planning integrates marketing strategies with ...
Published:
2010-04-29
-
Abstract:
Follow discussion on the state of affairs on S&OP with TEC analyst P.J. Jakovljevic and SAS demand intelligence solutions
expert Charles Chase. Today’s retail companies are realizing the importance of creating an optimal balance between supply
and demand, with a focus on sensing and shaping demand rathe (...)
Excerpt related to
marketing planning process strategic:
... only for sales, but we use “OP” for operations planning. ... or invalidating
the sales and marketing programs to ... to have an effective S&OP process
that only ...
Published:
2011-02-03
-
Abstract:
Despite impressive product depth and breadth (for instance, customer relationship management [CRM], workflow, traceability,
and quality management are provided natively), Strategic Systems International (SSI) has longstanding partnerships with several
best-of-breed specialists. (...)
Excerpt related to
marketing planning process strategic:
Despite impressive product depth and breadth (for instance, customer relationship management [CRM], workflow, traceability,
and quality management...
Published:
2006-07-27