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Voice Self-Service Leverages the Knowledge Base to Improve Customer Interactions
Deploying voice self-service (VSS) is undeniably attractive to enterprises because it improves the speed, consistency, and convenience of information sent to

knowledgebase marketing  Knowledge Base Freeware , Knowledgebase Marketing , Compare Knowledge Management , Find Knowledge Management , Methods Knowledge Base , Knowledge Democracy , Create Knowledge Base , Share Critical Knowledge , Knowledgebase Compares Codes , Support Knowledgebase , Official Knowledge Base , Search Knowledgebase , Best Practices Knowledge Base , Contributors to Knowledge Base , Knowledge Base Search , Knowledgebase Newsletter , Knowledgebase Items , Successfully Manage Knowledge , Tools Support Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » knowledgebase marketing


Pelion Systems Champions Manufacturing Process Optimization
Manufacturing operations are characterized by a need for factory transformation management. Via software that uses a

knowledgebase marketing  to develop a factory knowledgebase of data that simulates and measures the business impact of manufacturing transformation. Based on the belief that there is a common manufacturing transformation lifecycle over time and using factory pull logic, Pelion MPO assists the manufacturer in modeling and visualizing possible future states of factory operations. Pelion MPO uses an as is and to be modeling and scenario simulation capability for new products, demand variations, and other unique shop floor Read More...
The Lexicon of CRM - Part 2: From J to Q
C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part two of a three-part article to provide explanation and meaning for

knowledgebase marketing  like. Used intelligently, a knowledgebase can be a time saver for both users and Customer Support Representatives alike. L   LDAP - Lightweight Directory Access Protocol . LDAP is a client-server protocol for accessing a directory service. It is most often used to identify corporate network users, and maintain their passwords, on a central server repository. Some CRM and other enterprise-application vendors are building access to LDAP services into their programs, so that two lists of users and Read More...
The Reinvention of Software Vendors and End-User Value
Application vendors are focusing on their install base as their primary source of revenue while cutting costs to provide profitability.Most vendors will tell

knowledgebase marketing  Center Web Site and Knowledgebase, discounts on services, and 24 hour disaster recovery assistance. WorkWise is continually advancing the TCM product line and has recently starting shipping their new TCM Version 7 and announced their new application suite TCM eSolutions . The WorkWise User Group meeting, set for May 2003, combines the TCM community with attendees including customers, WorkWise, Partners and consultants. Recommendations End-users - With your existing software you need to understand your Read More...
Moxie Software-Promoting Social and Multichannel Customer Service
Moxie Software hopes to instill, well, the “moxie to be social” mantra in its customers. Its software suite ensures that the proverbial “voice of the customer

knowledgebase marketing  recently launched its Social Knowledgebase product (see here ), which combines knowledge management technology with free enterprise collaboration apps (see here ). With this product, Moxie bridges the gap between knowledge workers and contact center professionals by giving enterprises the ability to tap into the collective knowledge of their employees to enhance customer service—providing the right answers to customers, faster (see figures 2 and 3). In the next 12–18 months, Moxie will focus on Read More...
How to Cook Up Some Marketing Mashups for Your Web Site
The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar mashup of methods for Web site

knowledgebase marketing  to Cook Up Some Marketing Mashups for Your Web Site The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar mashup of methods for Web site marketing tools can help you measure how you communicate with customers and help deliver sales opportunities. But before you start cooking, find out how to pick the right ingredients for two simple but effective mashups for Web site subscription and content feedback. Read More...
Boosting Marketing ROI with Predictive Analysis: Six Keys to Unlocking the Value
For those who haven’t yet taken the plunge, the time has come: Predictive analysis will become a competitive necessity by the end of this decade. This is

knowledgebase marketing  Marketing ROI with Predictive Analysis: Six Keys to Unlocking the Value For those who haven’t yet taken the plunge, the time has come: Predictive analysis will become a competitive necessity by the end of this decade. This is primarily thanks to its capacity for turning customer intelligence into actionable information for improving the accuracy and efficiency with which organizations target specific customers and prospects—effectively lowering the cost of marketing campaigns. Read More...
Marketing without Analytics: Is It Really Analytics?
You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance

knowledgebase marketing  without Analytics: Is It Really Analytics? You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance. Marketing—smart, cost-effective marketing—is about listening to what a specific person or group of people are looking for and responding to their needs or desires. Learn how to use analytics to focus your marketing efforts, for more effective and efficient results. Read More...
How Best-in-Class Marketing Organizations Drive Higher Profits
Find out in the Aberdeen report, Best-in-class Marketers Drive Enhanced Customer Loyalty.

knowledgebase marketing  Best-in-Class Marketing Organizations Drive Higher Profits With slow economic growth and sluggish markets, smart companies are turning to their existing customer base to grow revenues. But what techniques, tools, and approaches work best for increasing sales to your existing customers? Find out in the Aberdeen report, Best-in-class Marketers Drive Enhanced Customer Loyalty . You'll learn from best-in-class marketing companies how to capture, analyze, and manage customer data to launch successful Read More...
Positioning Makes Your Marketing Budget Go Further-and Hit the Target
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message

knowledgebase marketing  Makes Your Marketing Budget Go Further-and Hit the Target Introduction Many business-to-busines s (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning. You save time and money creating materials, develop internal conviction and enthusiasm for your marketing message, and, most importantly, you'll set Read More...
Marketo Launches New Component of the Marketing Nation
The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of

knowledgebase marketing  Launches New Component of the Marketing Nation The marketing automation provider Marketo  introduces Marketo Program Exchange , a new addition to its Marketing Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers. The press release states that the templates were Read More...
Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of

knowledgebase marketing  In-Calendar Marketing The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing. Read More...
Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

knowledgebase marketing  Automation: Coming of Age Slowly Introduction The debate about the future of the marketing automation and management market, as a stand-alone sub segment of the entire customer relationship management (CRM) market, continues, partly owing to mixed signals coming from relevant point solutions providers. On one hand, recent demise, and buyout of Xchange by Amdocs (see Xchange Adds To The List Of CRM Point Solutions' Casualties ) was the last in the array of less-fortunate point players. At the time Read More...
Adventive Marketing, Inc.


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