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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 knowledgebase marketing


Voice Self-Service Leverages the Knowledge Base to Improve Customer Interactions
Deploying voice self-service (VSS) is undeniably attractive to enterprises because it improves the speed, consistency, and convenience of information sent to

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » knowledgebase marketing

The Lexicon of CRM - Part 2: From J to Q


C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part two of a three-part article to provide explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, we continue the Lexicon of CRM.

knowledgebase marketing  like. Used intelligently, a knowledgebase can be a time saver for both users and Customer Support Representatives alike. L   LDAP - Lightweight Directory Access Protocol . LDAP is a client-server protocol for accessing a directory service. It is most often used to identify corporate network users, and maintain their passwords, on a central server repository. Some CRM and other enterprise-application vendors are building access to LDAP services into their programs, so that two lists of users and Read More

Moxie Software-Promoting Social and Multichannel Customer Service


Moxie Software hopes to instill, well, the “moxie to be social” mantra in its customers. Its software suite ensures that the proverbial “voice of the customer” can be heard—it gives organizations the ability to respond quickly and effectively to build customer loyalty and satisfaction by connecting customers with the right people in organizations at the right time. As part of the push to focus on

knowledgebase marketing  recently launched its Social Knowledgebase product (see here ), which combines knowledge management technology with free enterprise collaboration apps (see here ). With this product, Moxie bridges the gap between knowledge workers and contact center professionals by giving enterprises the ability to tap into the collective knowledge of their employees to enhance customer service—providing the right answers to customers, faster (see figures 2 and 3). In the next 12–18 months, Moxie will focus on Read More

Pelion Systems Champions Manufacturing Process Optimization


Manufacturing operations are characterized by a need for factory transformation management. Via software that uses a "virtual factory" approach to synchronize the supply chain, Pelion Systems is attempting to establish a new market category, manufacturing process optimization, to satisfy this need.

knowledgebase marketing  to develop a factory knowledgebase of data that simulates and measures the business impact of manufacturing transformation. Based on the belief that there is a common manufacturing transformation lifecycle over time and using factory pull logic, Pelion MPO assists the manufacturer in modeling and visualizing possible future states of factory operations. Pelion MPO uses an as is and to be modeling and scenario simulation capability for new products, demand variations, and other unique shop floor Read More

The Reinvention of Software Vendors and End-User Value


Application vendors are focusing on their install base as their primary source of revenue while cutting costs to provide profitability. Most vendors will tell you that they are both new account and customer oriented, and some have struck this balance. But the vast majority have been worshipping at the Wall Street idol of new accounts for so long that the reality is, they have a new account business model.

knowledgebase marketing  Center Web Site and Knowledgebase, discounts on services, and 24 hour disaster recovery assistance. WorkWise is continually advancing the TCM product line and has recently starting shipping their new TCM Version 7 and announced their new application suite TCM eSolutions . The WorkWise User Group meeting, set for May 2003, combines the TCM community with attendees including customers, WorkWise, Partners and consultants. Recommendations End-users - With your existing software you need to understand your Read More

4 Ways Sales and Marketing Should Use Training to Drive Revenue


This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals.

knowledgebase marketing  Ways Sales and Marketing Should Use Training to Drive Revenue This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals. Read More

Design Can Be Your Next Asset to Manage: E-mail Marketing


In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.

knowledgebase marketing  Can Be Your Next Asset to Manage: E-mail Marketing Beginning with e-mail marketing we will explain the advantages of this medium and how it can be used as part of overall marketing solution. Beyond simply driving short-term results, you'll see potential opportunities to differentiate your firm, so you can expand your market share, while continuing to build brand awareness Source: Liquid Comma Resources Related to Design Can Be Your Next Asset to Manage: E-mail Marketing : E-mail Marketing Read More

Deltek Acquires Traffic LIVE for Marketing Agencies’ Front Office


Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. This acquisition broadens and deepens Deltek’s portfolio of professional services automation (PSA) solutions.

knowledgebase marketing  Acquires Traffic LIVE for Marketing Agencies’ Front Office Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. Sohnar has 40 employees based in London, Sydney, and New York and manages a portfolio of hundreds of clients in 23 countries. This acquisition broadens and deepens Deltek’s portfolio of professional services automation (PSA) solutions by delivering front-office capabilities that marketing agencies (and ot Read More

“B” Before “e” When Marketing to “C”


ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

knowledgebase marketing  Before “e” When Marketing to “C” “B” Before e When Marketing to C D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc.'s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product's heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their technological approach is, as President Jim Read More

Powering Marketing Success


Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

knowledgebase marketing  Marketing Success Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success. Read More

Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

knowledgebase marketing  Automation: Coming of Age Slowly Introduction The debate about the future of the marketing automation and management market, as a stand-alone sub segment of the entire customer relationship management (CRM) market, continues, partly owing to mixed signals coming from relevant point solutions providers. On one hand, recent demise, and buyout of Xchange by Amdocs (see Xchange Adds To The List Of CRM Point Solutions' Casualties ) was the last in the array of less-fortunate point players. At the time Read More

Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions


Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.

knowledgebase marketing  To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics. Read More

Reviewer's Guide for Kentico Enterprise Marketing Solution




knowledgebase marketing  s Guide for Kentico Enterprise Marketing Solution Read More

Case Study: SAP and Marketing Management


By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue.

knowledgebase marketing  Study: SAP and Marketing Management By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue. Read More