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Documents related to » Journal Marketing CRM


“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

JOURNAL MARKETING CRM: “B” Before “e” When Marketing to “C” “B” Before “e” When Marketing to “C” D. Geller - May 15, 2000 Read Comments D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc. s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product s heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their
5/15/2000

Marketing and Intelligence, Together at Last
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

JOURNAL MARKETING CRM: Marketing and Intelligence, Together at Last Marketing and Intelligence, Together at Last D. Geller - August 1, 2000 Read Comments D. Geller - August 1, 2000 Event Summary Angara offers an ASP-based service for targeting web site content to unidentified visitors (see article, Getting Strangers to Take Your Candy ). The company buys online profile data from other websites. These are data that users agree to provide in exchange for receiving newsletters or other offers or are captured from clickstreams
8/1/2000

The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

JOURNAL MARKETING CRM: The Seven Deadly Sins of Software Marketing The Seven Deadly Sins of Software Marketing Joseph J. Strub - March 17, 2011 Read Comments Marketing collateral does not come cheap. Costs associated with textual content, graphic design, and production quickly add up. Obviously, you want to get an appropriate return on your investment. This article looks at seven common mistakes, or sins, made when developing marketing collateral for the software industry. The sins in question consider such concepts as
10/1/2007

A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

JOURNAL MARKETING CRM: A Marketing Survival Guide A Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they ve already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You ll learn the different
7/1/2009

Soffront Presents Enterprise CRM 10.0 » The TEC Blog


JOURNAL MARKETING CRM: CRM, customer relationship management, Enterprise CRM 10.0, industry watch, service management, Soffront, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
12-06-2013

CRM for Manufacturing vs. Regular CRM » The TEC Blog


JOURNAL MARKETING CRM: Aplicor, CRM, customer portal, dynamics, eBestMatch, Empower CRM, ERP, iEnterprises, infor, lawson, Manufacturing, microsoft, NetSuite, Pivotal CRM, Power Suite, Sage, SalesLogix, Surado, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
15-09-2009

The Real Challenge of CRM: Employee Buy-In
The Real Challenge of CRM: Employee Buy-In. Find Free System and Other Solutions to Define Your Systems Implementation In Relation To CRM System. Your company has just selected a new customer relationship management (CRM) system for your company. Congratulations should be in order. However, your work has really just begun. You know that in order for your CRM initiative to be successful, you’ll need buy-in from your users. What steps do you need to take to ensure buy-in and achieve real implementation success?

JOURNAL MARKETING CRM:
7/26/2006 2:53:00 PM

Precision Marketing: Strengthening the Value of CRM
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and for Strengthening the Value of CRM. All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the similarities end there. The accuracy, depth, and accessibility of data are as varied as the products and services offered by organizations. The use of this data is what separates successful organizations from those who go bankrupt.

JOURNAL MARKETING CRM: Precision Marketing: Strengthening the Value of CRM Precision Marketing: Strengthening the Value of CRM Source: Vtrenz Inc. Document Type: White Paper Description: All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the similarities end there. The accuracy, depth, and accessibility of data are as varied as the products and services offered by organizations. The use of this data is what separates successful
10/30/2006 11:46:00 AM

PROS Inc.’s New Mission—“Big Data” Sales & Marketing Apps
PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve their entire business agility. The vendor is now shifting its strategy and diving into the big data apps business. See how PROS is leveraging its pricing expertise to help companies find new ways to turn big data into actionable insights and improved sales effectiveness.

JOURNAL MARKETING CRM: PROS Inc.’s New Mission—“Big Data” Sales & Marketing Apps PROS Inc.’s New Mission—“Big Data” Sales & Marketing Apps Source: Technology Evaluation Centers Document Type: TEC Report Description: PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve their entire business agility. The vendor is now shifting its strategy and diving into the big data apps business. See how PROS is leveraging
6/3/2013 2:08:00 PM

Cutting the Risk from CRM Purchase and Deployment
Cutting the Risk from CRM Purchase and Deployment. Get Free Documentation for Cutting the Risk from CRM Purchase and Deployment. Customer relationship management (CRM) applications have evolved from risky eighteen-month IT projects into productivity tools that any size of business can deploy. Indeed, many mid-market companies have chosen to roll out a “hosted” solution, whereby the solution is accessed over the Internet. However, going through the selection process has become more cumbersome recently, with more options available than ever before.

JOURNAL MARKETING CRM: Cutting the Risk from CRM Purchase and Deployment Cutting the Risk from CRM Purchase and Deployment Source: Entellium Document Type: White Paper Description: Customer relationship management (CRM) applications have evolved from risky eighteen-month IT projects into productivity tools that any size of business can deploy. Indeed, many mid-market companies have chosen to roll out a “hosted” solution, whereby the solution is accessed over the Internet. However, going through the selection process has
1/16/2007 9:36:00 AM

What is IFS Up To in the CRM Arena?!
On April 12, Industrial & Financial Systems, IFS AB announced the signing of a definitive agreement for Pivotal Corporation to acquire its division Exactium Ltd. The agreement also launches a global alliance between IFS and Pivotal that will result in Pivotal's sell-side eBusiness solutions being integrated with IFS enterprise applications, which will be marketed by IFS globally.

JOURNAL MARKETING CRM: ifs, e-business, pivotal, crm, customer relationship management, CRM Arena, Industrial & Financial Systems, IFS AB, business applications supplier, Pivotal Corporation , Exactium acquisition, eBusiness solutions , Pivotal's eBusiness solution, IFS' eBusiness modules , enterprise application suite, end-to-end e-business solutions, eBusiness relationship management solution suite, ifs eBusiness technology .
5/16/2000


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