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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 gartner crm relationship management systems magic quadrant


PegaWorld 2011 Revisited
How did Pegasystems avert disaster and become one of the fastest growing technology companies? The business process management (BPM) vendor started delivering

gartner crm relationship management systems magic quadrant  bad idea. In fact, Gartner is still publishing two different magic quadrant market reports: for BPM suites and Business Rules Management Systems (BRMS). While Pega continues to participate in both magic quadrants, in reality rules and processes are two sides of the BPM coin in the Pega BPM suite (a.k.a. SmartBPM and self-explanatorily dubbed PegaRules Process Commander [ PRPC ]). Pega has also become a customer relationship management (CRM) and case management player (and is also featured by leading

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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