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Software Functionality Revealed in Detail
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 four objectives of customer relationship management


Customer Relationship Management Strategies Part One: Changing Your Approach
Mid-sized companies have the agility of small businesses, and are resource-rich enough to handle CRM implementation. However, without comprehensive planning

four objectives of customer relationship management  the competitive edge. Part Four will conclude with specific CRM strategies and a hypothetical case study. Creating Your Strategy According to a 2002 report from the META Group, since 2000, more than 80% of CRM programs are initially run as ad hoc operations rather than formally constructed corporate agendas. Rising economic pressure could force mid-market organizations into embarking on quick-win initiatives, but enterprise-wide investments are seen as unnecessary expenditures and seem inappropriate

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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