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8 CRM Essentials: An Executive Guide to the Must-have Elements of Every Successful CRM Initiative
It’s no secret that winning and retaining customers is the key to growth and success. But that’s no small feat, with ever-increasing customer demands, as well

failure example of crm  including violated contract terms, failure to bill or collect for services or products delivered, delays in or abandonment of new systems projects, and extra accounting costs. You can t be successful with CRM until you find a remedy to the data integrity problem that is prevalent in organizations of all sizes and in every industry. A three-step approach to quality data management can address this issue so that your CRM initiative will be free of dirty data. Capture. If you don t capture it, you can t Read More

CRM for Financial and Insurance Markets
Customer relationship management (CRM) focuses on the retention of customers by collecting data from all customer interactions with a company from all access points (by phone, mail, or Web, or&n...
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Documents related to » failure example of crm


The Lexicon of CRM - Part 3: From R to Z
CRM. C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part three of a three-part article to provide explanation and meaning

failure example of crm  case of a catastrophic failure, to be able to return to, or roll back to, a set point in time when the database was known to be stable. This is less preferred than the ability for an RDBMS to fail-over to a hot spare server, losing no data and suffering no down time in the process.   S   Sales Pipeline - This is the list of potential customers that the sales department is currently trying to convert into paying customers. Typically, customer deals in the pipeline are assigned dollar values and Read More
CRM Without Workflow Is Not CRM: How to Maximize Sales and Service Productivity
Since there are multiple vendors offering hosted customer relationship management (CRM) applications, the buyer’s toughest decision is finding a vendor that

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Difficult Conversations: Discussing CRM with Your CEO Part Two: Elements of the Discussion
A customer relationship management (CRM) system's potential can be lost if the chief executive officer (CEO) doesn't play a continuous role in its

failure example of crm  consistent track record of failure. The underlying issue here is that without a clear sense of outcomes, it is difficult to generate the commitment to do the right things for the right reasons. When the initiative is funded, the CEO, the chief operating officer (COO), and the board probably have different ideas about what they authorized, and believe that they have empowered someone to pursue CRM as a means to slay the dragons that threaten the organization. Having completed this step, they may not be Read More
Three Es of CRM
With product lifecycles accelerating and pricing pressures increasing, organizations must focus on delivering unique customer experiences to differentiate

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Exactus CRM
EXACTUS CRM is comprised of integrated sales, marketing, and customer service modules. Its features include sales, marketing, and customer service

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Your CRM Selection Challenge: CDC Pivotal CRM vs. NetSuite CRM+
Every now and then, I’ll examine the data from TEC’s past software selection projects, and explore the choices users have made. The information below is based

failure example of crm   Read More
The Case of A Boutique Vendor's Benefits of Focus - IRM Corporation
A tightly focused vendor, IRM Corporation, has fine tuned its products, services, its sales process and even its commercial terms to match the realities of its

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The New Era of Mobile Intelligence: the Convergence of Mobile Computing and Business Intelligence
Computing is entering its fifth generation with desktop Internet applications giving way to a new generation of mobile Internet applications. As consumers

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Access Commerce Spices Up North American CRM Fray
In May, Access Commerce, a French CRM vendor, announced the opening of its first USA office in San Diego, California. During Explore 2000, QAD’s annual user

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CRM and Technological Solutions: Be the Customer
In CRM, and now e-CRM, its not about the technology, but about focusing on the locus of importance around which CRM applications grew; namely, the customer

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Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing
Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and

failure example of crm   Read More
Customer Success Story: University of Maryland School of Medicine
The University of Maryland School of Medicine had already experienced VMware technology as a way to consolidate its servers; what it didn’t realize was that the

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YOur CRM Solution in Our 2011 CRM Buyer's Guide
Find out about listing andsponsorship options. To learn more aboutsponsorship opportunities, please complete this brief questionnaire or contact us...

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Instead of Discounting, Back Some Value Out of Your Proposal
Last minute discounting has become so prevalent that many companies have come to depend on it as their default sales strategy. Employing a go-to-market strategy

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