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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 explain the three types of crm in marketing


(Forgotten) CRM and ERP Kingdoms in the Making?
Enterprise resource planning (ERP) and customer relationship management (CRM) vendor Consona is determined to establish a CRM “kingdom” based on Consona

explain the three types of crm in marketing  more details). This could explain how Consona’s prospective and existing clients may very well be able to achieve some advantage, i.e., by leveraging the Consona Enterprise CRM product and taking advantage of its suitability to accommodate complex, customer-facing processes. This is what makes the solution great for high-tech product support, which is Consona’s current CRM market focus. The first key factor lies in the product’s ability to develop a complete customer profile that supports multiple

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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Documents related to » explain the three types of crm in marketing

BI State of the Market Report


IT departments rarely know as much about a business as the business people themselves. But business people rarely take action on numbers alone: they share the information with others, soliciting their feedback and performing external research before taking action. Business users still depend on IT to deliver answers related to the information that they receive. Business intelligence (BI) 2.0—also known as collaborative BI—uses the collective intelligence of the user community to enrich existing information. Learn how business intelligence (BI) 2.0 is helping business users create and modify their own reports, share and enrich information, and provide feedback to each other and to information producers.

When the community helps itself, information is turned into actionable information more quickly than when using purely “traditional” methods of community support, such as meetings, phone calls, and e-mail. And when actions are taken more quickly, the entire organization becomes more nimble and ultimately more competitive. This overview discusses how BI 2.0 can provide real benefits within your organization and what product features to look for in a BI solution in order to realize those benefits.

We hope you’ll find this guide a useful tool in determining which BI solution is best suited to your company’s business model and particular needs.


Table of Contents


Executive Overview
Using BI 2.0 to Increase your Competitive Advantage

Case Study
LogiXML Helps to Power its Real-Estate Reporting and Analysis

Thought Leadership
How Smart Marketers Succeed Online

Market Insight
Mashups and Pervasive BI

Report Sponsors
LogiXML

IBM

About TEC



Download the full copy of the TEC 2009 BI Buyer’s Guide for businesses.



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Using BI 2.0 to Increase Your Competitive Advantage


Business users know their data better than IT does. They know the meaning of the data, its history, and its relationship with other data. Yet traditional BI solutions have business users referring to IT for assistance with their data. Also, they are forced to work in silos. Sure, they can create their own reports and maybe even share them with other business users, but when it comes to sharing their own knowledge about the data, they have to rely on e-mail, telephone, and face-to-face meetings. By enabling the sharing of data-related knowledge through the BI system itself, business users become more self-sufficient and actions can be taken more quickly.

The raison d’être of BI is to provide business users with information that enables them to take action. Even if business users are self-sufficient when it comes to creating and sharing data, data on its own is rarely sufficient to take action. Identifying an opportunity in the market through numbers alone is not sufficient to justify investment in a new product or geography. Identifying a bottleneck in a business process is not sufficient to justify changes in the business process. Information about a business issue or opportunity is merely a part of the overall “solution domain.” Action is usually only taken after considering a number of factors in addition to the data, such as human knowledge and experience, the economic environment, and the competitive environment.

In this section, we lay out the capabilities to look for in a BI solution—and specific functional requirements needed to support these capabilities—that contribute to the goal of “harnessing collective intelligence.” In general, the more recent entrants into the BI market are paying the most attention to BI 2.0. Some vendors, such as Good Data, have it as a central component of their solution offerings.

The following are key capabilities of BI 2.0:

  • Collaboration
    Business users are able to share information within the user community and create discussion threads relating to the information.


  • Identification of useful information
    Business users can flag information that is likely to be of use to others within the community.


  • Enriching of Information
    Business users can enrich the information through their knowledge and experience in addition to other external information sources in order to explain trends and generally assist other consumers of that information.


The community of “business users” needn’t be restricted to internal users. User collaboration is already mature within the Web space, under the guise of Web 2.0. With Web 2.0, collective intelligence is harnessed through comments on blog posts; contributions to wikis such as Wikipedia; and tagging of content, such as photos on Flickr. BI 2.0 takes these methods and applies them in the BI space by making data the focus of user collaboration.

The following sections take the capabilities above and list the functional requirements that support them. Bear in mind that each of these functional requirements is a business user requirement and not an IT or development requirement.


Download the full copy of the TEC 2009 BI Buyer’s Guide for businesses.

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The (Underappreciated) Value of B2B Pricing Software


Conventional wisdom would suggest that pricing, as a key component of a business’s financial performance, is a critically important discipline within any enterprise, touching many departments, from sales and marketing to finance. And yet, does anyone know whether their company is making the best pricing decisions? TEC Principal Analyst P.J. Jakovljevic is encouraged by the growing awareness and adoption of pricing technologies among B2B enterprises.

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The 2008 Handbook of Application Delivery: A Guide to Decision Making


IT organizations can no longer manage networks in isolation from the applications they support, requiring a shift from focusing on devices to a focus on performance. But a number of factors complicate the task of ensuring acceptable application performance, including the lack of visibility into application performance. Learn tips to plan, optimize, manage, and control your application performance and improve delivery.

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TEC Talks to the Compiere ERP/CRM ProjectFree and Open Source Software Business ModelsPart Three: Compiere/ComPiere


Compiere project leader, Jorg Janke, reveals to TEC the advantages and difficulties in developing an ERP solution as Open Source software. Jorg explains some of the intricacies in modeling a business around servicing mature Open Source software.

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Netsize Mobile Marketing Survey 2009


Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns.

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Blending Transactions and Analytics in a Single In-Memory Platform: Key to the Real-Time Enterprise


This white paper discusses the issues involved in the traditional practice of deploying transactional and analytic applications on separate platforms using separate databases. Rather than using separate transactional and analytical applications built on separate platforms, a single data management environment for both systems of record and systems of decision would yield numerous benefits. These include real-time data analysis and accelerated decision making, and the potential to transform and innovate the business.

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Wireless (In)Security Trends in the Enterprise


Wireless Fidelity (WiFi) has become a mainstream technology offering great benefits and efficiencies but carrying with it unique security challenges. Unsecured WiFi provides an easy target for hit-and-run style attacks allowing hackers to cause severe damage while remaining invisible and undetected. Ignoring the specific requirements for securing their enterprise network and users against WiFi vulnerabilities, businesses risk loss of confidential data, legal fines and penalties, and brand erosion. By following WiFi security best practices and using the right tools, enterprises can reap the benefits of WiFi while protecting their IT infrastructure from WiFi threats.

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Why Is In-transit Visibility (ITV) in the Supply Chain Important?


ITV capabilities allows an organization to meet the challenges of rapidly increasing fuel prices, changes in regulatory requirements, and provides customers with premium services without increasing the total cost of operations. Find out more in this article!

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The Value of Measuring End-User Experience from a Global Point of Presence


As businesses expand to different geographies and markets, they develop new types of online tools and services to ensure growth. As end users interacts with these tools, it becomes critical to gain insight into the end-user experience. This white paper discusses the need to measure end-user experience from a global perspective and also how Site24x7 can help organizations achieve optimal level of quality end-user experience.

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Managed Hosting in Europe: A Review of the Managed Hosting Market and Suppliers in Europe


The increasing use of virtualization allowed managed hosting providers to reduce costs by sharing infrastructure between customers, creating the earliest versions of what is now known as cloud computing. Platforms managed by specialists provide higher service levels, greater ease of secure access, and more manageable costs than many companies can achieve internally. Discover more about Europe’s managed hosting market.

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