X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 examples of crm in marketing


Challenges of the Future: The Rebirth of Small Independent Retail in America
By any measure, retailers are overwhelming small businesses. More than 95 percent of all retailers have only one store. Almost 90 percent have sales less than

examples of crm in marketing  Along with the many examples of new solution thinking, I hope the profiles of successful small retailers across the country inspire a new burst of creativity and problem solving in your store no matter how long it has been in business. And I hope the list of resources that has been assembled for this white paper will help you bring them solidly into place today, tomorrow, and for many years to come. Challenges of the Future The rebirth of small independent retail in America If there is any period one

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

Evaluate Now

Documents related to » examples of crm in marketing

5-step CRM Software Selection Guide: A Pragmatist’s Guide to CRM Software Selections


Selecting a new enterprise customer relationship management (CRM) solution is an undertaking that requires careful planning and managed execution. And in fact, there are a number of common mistakes that organizations make. Failing to execute the selection process in an objective and structured fashion can be an expensive financial mistake—as well as a fatal hit to your professional reputation.

examples of crm in marketing   Read More

CRM: Out of the box? Or outside the box?


Everything can change without notice in your relationships with prospects and customers, and customer relationship management (CRM) solutions should be flexible enough to help with this ongoing challenge. Monolithic enterprise resource planning (ERP) packages or suites can take years to implement and cannot easily adapt to change; but CRM solutions can provide functionality that makes change

examples of crm in marketing   Read More

The Lexicon of CRM - Part 2: From J to Q


C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part two of a three-part article to provide explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, we continue the Lexicon of CRM.

examples of crm in marketing   Read More

Three Es of CRM


With product lifecycles accelerating and pricing pressures increasing, organizations must focus on delivering unique customer experiences to differentiate themselves from the competition. Customer relationship management and enterprise resource planning technologies play a critical enabling role.

examples of crm in marketing   Read More

Software-as-a-service ERP versus On-premise ERP through the Lens of Total Cost of Ownership


This IDC white paper looks at the growing applicability of software as a service (SaaS) for enterprise-level business applications, and analyzes the adoption rate and total cost of ownership (TCO) of this technological approach. Download this white paper to find out how a hosted option can drive significant cost savings, reduce initial implementation times, and bring new functionality with relative ease and convenience.

examples of crm in marketing   Read More

Market Focus Report: The Value of Mobile and Social for CRM


Nucleus Research surveyed 223 CRM decision makers to analyze the benefits of adding mobile device access and social capabilities to CRM. Respondents included small, medium, and large enterprises using both on-demand and on-premise CRM applications. Results show that adding mobile access and social collaboration to CRM delivers significant benefits to organizations. See why you should consider mobile and social CRM adoption.

examples of crm in marketing   Read More

Soaring across the Regions: A View of the Impact of the Internet on Business


The Internet offers companies the opportunity to present a commercial image independent of size and location. With this and the Internet’s ability to extend a business’s reach, it is valuable to know precisely what various Internet service providers (ISPs) offer before buying. This includes evaluating service level and support capabilities and understanding how these vary throughout the United Kingdom (UK). Find out more.

examples of crm in marketing   Read More

Leadership When It Really Matters: A Closer Look at Investing in PLM Technology to Profit in a Down Economy


Loss of strategic vision and leadership can pose a greater threat to organizations than dramatic economic downturn. Companies that invest in technology wisely will gain a competitive advantage and even prosper during hard times. Achieving financial results hinges on finding a product lifecycle management (PLM) solution that delivers business benefits not only in the short-term but also long into the future. Read how now.

examples of crm in marketing   Read More

SMB Team On-Demand CRM Comparison Guide


This guide provides a feature list comparison of 12 on-demand CRM products for small to medium businesses.

examples of crm in marketing   Read More

Professional Service Strategies that Win: IT’s New Role in the Cloud


Successful enterprise resource planning (ERP) deployment demands a focused examination of the professional services provided by your organization, and the most efficient infrastructure required to support them. You must provide your most important asset—your people—with effective tools that can be accessed remotely, securely, and immediately. Professional service organizations that understand this will be in a strong position to determine the best cloud-based solution for their needs.

examples of crm in marketing   Read More