Abstract:
The central premise of price segmentation, especially in business-to-business environments, is that pricing should be consistent
for similar deals. The process quantifies similarity by empirically determining which deal circumstances affect price response,
enabling companies to benchmark prices against s (...)
Excerpt related to
ecrm rank:
The central premise of price segmentation, especially in business-to-business environments, is that pricing should be consistent
for similar deals...
Published:
2007-05-25