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Abstract:
In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship.
Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term
sales. Find out how to calculate CLV and why (...)
Excerpt related to
e marketing:
The High-stakes World of E-marketing. Source: Alterian. ... acquisition
cost. Download <strong>The High-stakes World of E-marketing</strong>. Comments:
...
Published:
2010-03-11
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Abstract:
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom
line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation. (...)
Excerpt related to
e marketing:
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line
of any Web business...
Published:
2000-05-15
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Abstract:
When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe
it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly
communicating your inspiring message, and using th (...)
Excerpt related to
e marketing:
When crafting an e-mail marketing campaign, a few guidelines should be followed in order
to maximize its effectiveness. ... The Art and Science of E-mail Marketing.
...
Published:
2010-03-11
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Abstract:
Design can be your next asset to manage.Read the striking new approach to E-mail marketing.Free download. In an unpredictable
economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even
shorter time frames. E-mail marketing has many advantages (...)
Excerpt related to
e marketing:
Design can be your next asset to manage.Read the striking new approach to E-mail marketing.Free
download. ... E-mail Marketing Techniques. ...
Published:
2010-03-11
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Abstract:
Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty
of challenges to work through, including anti-spam compliance, single- and double-opt-in methods, text vs. HTML formats, white-listing,
black-listing … In order to increase yo (...)
Excerpt related to
e marketing:
E-mail Marketing vs. Spam: A 10-round Smack-down. ... Download <strong>E-mail
Marketing vs. Spam: A 10-round Smack-down</strong>. Comments: ...
Published:
2010-03-11
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Abstract:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with
proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition
and with immaculate execution may prevail the onslaug (...)
Excerpt related to
e marketing:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product
with proven quick payback ...
Published:
2003-06-28
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Abstract:
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct
online permission marketing campaigns. The company offers free use of the product for small campaigns during the beta period. (...)
Excerpt related to
e marketing:
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct
online permission ma...
Published:
2000-05-10
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Abstract:
According to Web services provider IronPort, over 92 billion spam messages are sent around the world daily. While it may
seem like an uphill battle, several strategies are available that can help. To combat these threats, many organizations are
implementing new technologies to secure their inboxes by blo (...)
Excerpt related to
e marketing:
The Essential E-mail Marketing Deliverability Guide. ... Download <strong>The
Essential E-mail Marketing Deliverability Guide</strong>. Comments: ...
Published:
2010-03-11
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Abstract:
E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this
power technique that helps to increase revenues and reduce sales costs. Learn how to take full advantage of this high-response,
low cost marketing technique by learning the characteri (...)
Excerpt related to
e marketing:
E-mail marketing is experiencing dramatic growth as marketers in virtually every industry
begin to take advantage of this power technique that hel... ...
Published:
2010-03-11
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Abstract:
BoldFish will deliver the message faster and more reliably than any other opt-in mail delivery system on the market today. (...)
Excerpt related to
e marketing:
BoldFish will deliver the message faster and more reliably than any other opt-in mail delivery system on the market today.
Published:
2000-09-22
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Abstract:
By the beginning of December 1999 Mail.com had over 10,000,000 established email boxes. (...)
Excerpt related to
e marketing:
... approximately 73 percent in the fourth quarter over the third quarter of 1999, reaching the 6 million
mark for weekly opt-in e-mail marketing opportunities. ...
Published:
2000-01-21
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Abstract:
On October 4, MicroStrategy announced the release of MicroStrategy 6, the latest in their line of Intelligent E-Business
software products. On October 5, MicroStrategy and NCR announced agreements that will make NCR the OEM reseller of Microstrategy's
product line, and allow Microstrategy to take over th (...)
Excerpt related to
e marketing:
On October 4, MicroStrategy announced the release of MicroStrategy 6, the latest in their line of Intelligent E-Business software
products. On Oct...
Published:
1999-10-06
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Abstract:
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article
discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent. (...)
Excerpt related to
e marketing:
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article
discusses seven common mi...
Published:
2011-03-17
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Abstract:
There are two ways to build enterprise application solutions: link together disparate, best-of-breed solutions, in which
vendors embrace open architectures and inter-application messaging protocols, or find a one-stop-shop with all the software,
functionality, and interoperability one could ever ask for. (...)
Excerpt related to
e marketing:
There are two ways to build enterprise application solutions: link together disparate, best-of-breed solutions, in which vendors
embrace open arch...
Published:
2001-11-22
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Abstract:
IFS arrived over five years ago on U.S. shores, with a Christmas-bag full of software components that run from the front-office
to back-office and back again. They’re here to play, to get recognized, and win some big Collaborative Commerce engagements.
We’ll see if they’ve got the stuff to do it. (...)
Excerpt related to
e marketing:
IFS arrived over five years ago on US shores, with a Christmas-bag full of software components that run from the front-office
to back-office and...
Published:
2001-10-22
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Abstract:
Peregrine Technologies, a company with strength in infrastructure management solutions and burgeoning E-commerce aspirations
has purchased Telco Research, a specialist in voice and data network monitoring. (...)
Excerpt related to
e marketing:
Peregrine Technologies, a company with strength in infrastructure management solutions and burgeoning E-commerce aspirations
has purchased Telco R...
Published:
2000-02-25
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Abstract:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge
untapped opportunities for business improvement, given market (...)
Excerpt related to
e marketing:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs...
Published:
2004-05-15
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Abstract:
Computer Associates announced at their CAWorld conference that e-business is the place to be, and they are re-orienting their
company to facilitate it. CA has previously failed to make inroads in the consulting arena, and they feel e-business is the
way to fix the problem. (...)
Excerpt related to
e marketing:
... make the e-business initiative more complex. Also, the reorganization comes shortly
after the departure of Mark Sokol, general manager of global marketing for ...
Published:
2000-04-27
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Abstract:
PeopleSoft has risen from its relatively humble origins in the Human Resource Management Systems (HRMS) arena, its sole focus
as it begun life in 1987. Over the course of a decade or so, it added Supply Chain Management and Financials to its list
of application offerings. In the last few years, in the (...)
Excerpt related to
e marketing:
PeopleSoft has risen from its relatively humble origins in the Human Resource Management Systems (HRMS) arena, its sole focus
as it begun life in ...
Published:
2001-11-26
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Abstract:
By posting a profitable year while delivering different flavors of products to satisfy many fastidious tastes and by offering
an attractive value proposition to its channel, Navision could be telling us that the appropriate offering might be the recipe
to thrive even during difficult economic climate. (...)
Excerpt related to
e marketing:
By posting a profitable year while delivering different flavors of products to satisfy many fastidious tastes and by offering
an attractive value ...
Published:
2001-11-28