Part 1 of this blog series started a lengthy discussion about the value proposition and parts-and-parcels of business process management (BPM), with an ensuing focus on Pegasystems (also known as Pega) as one of the leading BPM suite providers. Part 2, Part 3, and Part 4 then analyzed in depth a number of the vendor’s “BPM secret sauce” ingredients.
Pega is one of the leading vendors in the
disadvantage of the crm
may be at a disadvantage with respect to its larger competitors, many of which have greater sales, marketing, and financial resources, more extensive geographical presence, and greater name recognition than Pega does. In addition, Pega may be at a disadvantage with respect to its ability to provide expertise outside its somewhat narrow set of target industries. What About Geographic Expansion? In 2008, sales to customers based outside the domestic US market represented 38 percent of Pega’s total