X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 definition of crm marketing


Precision Marketing: Strengthening the Value of CRM
All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the

definition of crm marketing  CRM Data | CRM Definition | CRM Demo | CRM Deployment | CRM Development | CRM Diagram | CRM Download | CRM Evaluation | CRM Failure | CRM Forum | CRM Framework | CRM Global | CRM Goals | CRM Guru | CRM Hosting | CRM Implementation | CRM Industry | CRM Information | CRM Information Systems | CRM Information Technology | CRM Infrastructure | CRM Innovation | CRM Innovation Networks | CRM Integrate | CRM Integration | CRM Issues | CRM Knowledge | CRM Knowledge Management | CRM Magazine | CRM Management |

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

Evaluate Now

Documents related to » definition of crm marketing

8 CRM Essentials: An Executive Guide to the Must-have Elements of Every Successful CRM Initiative


It’s no secret that winning and retaining customers is the key to growth and success. But that’s no small feat, with ever-increasing customer demands, as well as the difficulty of implementing and enforcing processes to support your interactions with prospects, customers, and partners. Eight proven customer relationship management (CRM) best practices can help you create a customer retention strategy. Learn more.

definition of crm marketing  CRM Data | CRM Definition | CRM Demo | CRM Development | CRM Download | CRM ERP | CRM Essential | CRM Essentials | CRM Essentials Executive | CRM Essentials Executive Guide | CRM Evaluation | CRM Failure | CRM Features | CRM Forum | CRM Framework | CRM Function | CRM Functionality | CRM Functions | CRM Goals | CRM Implementation | CRM Industry | CRM Information | CRM Information Systems | CRM Information Technology | CRM Infrastructure | CRM Initiative | CRM Initiatives | CRM Innovation | CRM Integration Read More

CRM is Busting Out Of Its Britches: Operational, Analytical, and Collaborative CRM Are Born


Back in the early 90’s, ‘CRM’ wasn’t even a trendy acronym. You had a few players thinking beyond 'stovepipe' enterprise applications, but not much beyond. Fast forward to 2001. CRM has gotten fat, and the fatter it gets, it becomes more difficult to understand, more expensive to buy, more difficult to implement, and less likely to satisfy - either buyers of the software or their customers. Keep your eye on the ball: your customers, and your business.

definition of crm marketing  by looking at OUR definition of CRM Software: Customer Relationship Management Customer Relationship Management Software promotes the direct interaction between customers and the company through support of the people and processes involved in the entire customer lifecycle. CRM Software fosters a comprehensive, integrated approach to the customer, putting the customer at the center and integrating such corporate functions as Sales, Marketing, Customer Support, and Field Sales and Service, all in an effort Read More

Difficult Conversations: Discussing CRM with Your CEO Part Two: Elements of the Discussion


A customer relationship management (CRM) system's potential can be lost if the chief executive officer (CEO) doesn't play a continuous role in its implementation—especially when it comes to pain management, the operational relevance of CRM, and potential impediments.

definition of crm marketing  anticipate future needs. This definition clearly positions technology as an enabler of an operational strategy . However, industry hype would have the end user falsely believe that the technology is the driver of operational advantage. If CRM is not an operational strategy, then the technology must have magical qualities that create benefits due to its power and capabilities. One should not dismiss the potential for benefits of scale and pure automation; however, are these commensurate with the price, and Read More

"Best" of the Three CRM Solutions


In 2004, Best Software acquired ACCPAC through its parent company The Sage Group plc and has now released a new version of its CRM product: SalesLogix 6.2. Their objective is clearly to gain as much market share as possible in the growing small and medium sized enterprise market (SME). Acquiring additional market share is a clear objective when competing in a target market that houses players such as Microsoft CRM, Salesforce.com and the mid-sized Siebel offering. It will be interesting to watch how Best Software will position its new "trio" product lines ACT, ACCPAC, and SalesLogix on the battleground.

definition of crm marketing  and product capabilities. Product Definition and Market Impact According to Jon Van Duyne , senior vice president and general manager of Best Software Mid-Market CRM, version 6.2 is due to be released during the later half of 2004 and will encompass entirely new modules in customer service and opportunity management. Generally speaking, the tool will be more user-friendly. SalesLogix started out as a Sales Force Automation tool and it is still viewed as serving primarily in a sales support role. This is w Read More

The Integration Factor: The Inherent Value of Best-of-Class Enterprise Solutions


Monolithic ERP systems have proved inflexible in a period of change. The cost of maintenance and modifications are often prohibitively expensive. Yet most best-of-class applications generally lack strong integration tools. As a result, many companies cannot support change effectively. See how you can supplement the capabilities of your legacy ERP solutions with a flexible, innovative financial management system-and thrive during change.

definition of crm marketing  Integration Factor: The Inherent Value of Best-of-Class Enterprise Solutions Monolithic ERP systems have proved inflexible in a period of change. The cost of maintenance and modifications are often prohibitively expensive. Yet most best-of-class applications generally lack strong integration tools. As a result, many companies cannot support change effectively. See how you can supplement the capabilities of your legacy ERP solutions with a flexible, innovative financial management system-and thrive Read More

Justification of ERP Investments Part Three: Costs of Implementing an ERP System


Enterprise resource planning (ERP) implementation costs can be divided into one-time costs and ongoing annual costs. Both types of costs can be segmented into hardware, software, external assistance, and internal personnel. Reprinted from Maximizing Your ERP System by Dr. Scott Hamilton.

definition of crm marketing  of ERP Investments Part Three: Costs of Implementing an ERP System Enterprise resource planning (ERP) implementation costs can be divided into one-time costs and ongoing annual costs. Both types of costs can be segmented into hardware, software, external assistance, and internal personnel. *This is Part Three of a four-part article reprinted from Maximizing Your ERP System by Dr. Scott Hamilton. Bridging the theory and realities of current ERP systems, Maximizing Your ERP System provides Read More

Making the Leap to CRM


Making the leap to customer relationship management (CRM) doesn’t have to be a difficult process. But many companies have difficulty knowing how to get their CRM initiative off to the right start. There is, however, a simple, step-by-step process which will help guide your CRM implementation project in the right direction, even if you’ve never implemented a CRM system before.

definition of crm marketing  the Leap to CRM Making the Leap to CRM If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Oncontact Software has taken over 15 years of CRM experience and combined it with today's leading technology to develop a completely redesigned .NET solution Source :Oncontact Software Resources Related to Making the Leap to CRM : Customer Relationship Management (CRM) (Wikipedia) Making the Leap to CRM CRM Implementation is also known as : Read More

The Real Challenge of CRM: Employee Buy-In


Your company has just selected a new customer relationship management (CRM) system for your company. Congratulations should be in order. However, your work has really just begun. You know that in order for your CRM initiative to be successful, you’ll need buy-in from your users. What steps do you need to take to ensure buy-in and achieve real implementation success?

definition of crm marketing  Real Challenge of CRM: Employee Buy-In The Real Challenge of CRM: Employee Buy-In If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Oncontact is dedicated to providing mid-market companies with easy-to-use, quick to implement, cost-effective CRM solutions that enable you to better serve your customers and prospects. Source : Oncontact Software Resources Related to The Real Challenge of CRM: Employee Buy-In : Customer Relationship Man Read More

Sales and Marketing


Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:

definition of crm marketing  and Marketing Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area: Read More

Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

definition of crm marketing  Success Factors for Building a Best-run Marketing Organization Six Success Factors for Building a Best-run Marketing Organization If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. SAP CRM provides a central marketing platform that enables organizations to analyze, plan, develop, and execute all marketing activities through all customer interaction points. This integrated application empowers marketers with complete business insights Read More

Soaring across the Regions: A View of the Impact of the Internet on Business


The Internet offers companies the opportunity to present a commercial image independent of size and location. With this and the Internet’s ability to extend a business’s reach, it is valuable to know precisely what various Internet service providers (ISPs) offer before buying. This includes evaluating service level and support capabilities and understanding how these vary throughout the United Kingdom (UK). Find out more.

definition of crm marketing  across the Regions: A View of the Impact of the Internet on Business The Internet offers companies the opportunity to present a commercial image independent of size and location. With this and the Internet’s ability to extend a business’s reach, it is valuable to know precisely what various Internet service providers (ISPs) offer before buying. This includes evaluating service level and support capabilities and understanding how these vary throughout the United Kingdom (UK). Find out more. Read More

Pivotal CRM : CRM for Financial and Insurance Markets Competitor Analysis Report


This CRM knowledge base supports specialized criteria for groups engaged in the financial and insurance markets. In addition to many of the regular CRM features, the knowledge base has a range of criteria for policy tracking, agency management, investment tracking, and other areas of concern to professional service automation (PSA) groups.

definition of crm marketing  CRM : CRM for Financial and Insurance Markets Competitor Analysis Report This CRM knowledge base supports specialized criteria for groups engaged in the financial and insurance markets. In addition to many of the regular CRM features, the knowledge base has a range of criteria for policy tracking, agency management, investment tracking, and other areas of concern to professional service automation (PSA) groups. Read More

Benefits of On-demand CRM over Traditional Installed-On-Premise CRM Software Solutions


The high price and complexity of traditional, installed, on-premise enterprise software has left small and medium businesses (SMB) unable to obtain true integrated customer relationship management (CRM) and enterprise resource planning (ERP) software. On-demand, software as a service is changing all that. The lower costs and the short implementation period for an on-demand customer relationship management solutions make it lucrative for smaller businesses.

definition of crm marketing  of On-demand CRM over Traditional Installed-On-Premise CRM Software Solutions The high price and complexity of traditional, installed, on-premise enterprise software has left small and medium businesses (SMB) unable to obtain true integrated customer relationship management (CRM) and enterprise resource planning (ERP) software. On-demand, software as a service is changing all that. The lower costs and the short implementation period for an on-demand customer relationship management solutions make Read More

Understanding New CRM Functionality: Approaches to Ensure a Well-planned Successful CRM Implementation


Why do some customer relationship management (CRM) implementations fail? The answer: companies’ lack of understanding of their current CRM environments, and of what areas need modification or improvement. Companies with a clear understanding of what they need from a CRM solution—as well as of what CRM means to their business—are more likely to succeed. To clinch that success, some key elements should be assessed first.

definition of crm marketing  New CRM Functionality: Approaches to Ensure a Well-planned Successful CRM Implementation Why do some customer relationship management (CRM) implementations fail? The answer: companies’ lack of understanding of their current CRM environments, and of what areas need modification or improvement. Companies with a clear understanding of what they need from a CRM solution—as well as of what CRM means to their business—are more likely to succeed. To clinch that success, some key elements Read More