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Abstract:
Your Challenge: Get Decision Makers' Approval for Deploying Customer Relationship Management Effectively: Beyond Implementation.Specific,
Measurable, Achievable, Relevant and Time-Bound. A customer relationship management (CRM) solution is now a standard business
requirement. With origins as a system for (...)
Excerpt related to
customer relationship management whitepapers:
Your Challenge: Get Decision Makers' Approval for Deploying Customer Relationship Management Effectively: Beyond Implementation.Specific,
Measurabl...
Published:
2010-03-11
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Abstract:
Customer Relationship Management: Putting Customers at the Center of the Business.IT Reports and Other Package to Use In Your
Complex System of Customer Relationship Management. No longer are customers simply sideline participants. Organizations are
empowering them with a wealth of knowledge to engage in (...)
Excerpt related to
customer relationship management whitepapers:
Customer Relationship Management: Putting Customers at the Center of the Business.IT Reports and Other Package to Use In Your
Complex System of Cus...
Published:
2010-03-11
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Abstract:
Before beginning your selection process for a customer relationship management (CRM) system, it’s important to understand
all the benefits of an integrated CRM system. These 17 “rules of the road” for CRM were collected from executives, managers,
employees and consultants and provide useful informa (...)
Excerpt related to
customer relationship management whitepapers:
17 Rules of the Road for Customer Relationship Management. ...
Download <strong>17 Rules of the Road for Customer Relationship Management</strong>.
Comments: ...
Published:
2010-03-11
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Abstract:
Your Challenge: Get Decision Makers' Approval for Rules of the Road for CRM. Specific, Measurable, Achievable, Relevant and
Time-Bound. Customer relationship management (CRM) is more than a product—it’s a philosophy. That’s why, when it comes
to CRM systems, it’s important to understand all th (...)
Excerpt related to
customer relationship management whitepapers:
Your Challenge: Get Decision Makers' Approval for Rules of the Road for CRM. Specific, Measurable, Achievable, Relevant
and Time-Bound. Customer re...
Published:
2010-03-11
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Abstract:
Social CRM: Customer Relationship Management in the Age of the Socially-Empowered Customer. Find Free Guidelines and Other
Solutions to Define Your Acquisition In Relation To Social CRM. Most of your customers and prospects expect you to be involved
in social media—and they’ll be more likely to do (...)
Excerpt related to
customer relationship management whitepapers:
Social CRM: Customer Relationship Management in the Age of the Socially-Empowered Customer. Find Free Guidelines and Other
Solutions to Define Your...
Published:
2010-03-11
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Abstract:
Do you spend all your time chasing new customers instead of taking care of the ones you already have? Most customer relationship
management (CRM) projects focus on customer relationships but fail to address customer experience as a loyalty driver. In
part two of a two-part series, learn about best practi (...)
Excerpt related to
customer relationship management whitepapers:
... Most customer relationship management (CRM) projects
focus on customer relationships but fail to address customer experience as a loyalty driver.
...
Published:
2010-03-11
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Abstract:
Managing customer relationships is a challenging but vital part of running a business. Organizations have to acquire new
customers to grow revenue and satisfactorily service existing customers to ensure loyalty and future business. A good business
management solution has customer relationship management (...)
Excerpt related to
customer relationship management whitepapers:
... A good business management solution has customer relationship
management (CRM) functionality integrates with the entire range of your processes and provides a ...
Published:
2011-02-17
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Abstract:
As your company grows and faces new challenges, you must continually evaluate whether your work processes and information
technology (IT) solutions can address these issues and help grow your business. Read here on how to perform a preliminary
gap analysis to determine whether you need to upgrade your IT (...)
Excerpt related to
customer relationship management whitepapers:
BRM System—Using Information to Enhance Supplier, Customer, and Employee Interactions. Source: Sage. Document
Type: White Paper ...
Published:
2011-02-11
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Abstract:
Customers perceive value based on the experiences they receive—and many big-name companies have tuned into this because they’ve
made a connection with customers that transcends the basic functional value they offer. In this first part of a two-part series,
learn how traditional customer relationship (...)
Excerpt related to
customer relationship management whitepapers:
... In this first part of a two-part series, learn how traditional customer relationship
management (CRM) has often failed in this respect, and how managing ...
Published:
2010-03-11
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Abstract:
In response to the harsh economic climate, communications service providers (CSPs) are concentrating on improving offers
of voice, content, and data services. But these offers work best when they are attractive to the customer, and made in real
time and through the right channel. Discover solutions that (...)
Excerpt related to
customer relationship management whitepapers:
... to the customer, and made in real time and through the right channel. Discover solutions
that enable functionality for real-time offer management optimized ...
Published:
2010-09-01
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Abstract:
Customer relationship management (CRM) is a customer-centric business strategy—not a technology. However, IT is a critical
element of this strategy, not just to understand customer needs but to reshape business processes to meet customer expectations
and empower employees to best serve the customer. Le (...)
Excerpt related to
customer relationship management whitepapers:
... Source: SAP. Document Type: White Paper Description: Customer relationship
management (CRM) is a customer-centric business strategy—not a technology. ...
Published:
2010-09-08
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Abstract:
Customer churn is very costly—it’s many times more expensive to acquire a new customer than to keep an existing one—so retaining
customers by offering a superior experience is a top priority. Also, delivering unique experiences to different customer segments
is a valuable strategy. Read about how t (...)
Excerpt related to
customer relationship management whitepapers:
Enhancing the Customer Experience with Loyalty Management: Strengthen the Brand and Improve
Customer Retention. Source: SAP. Document ...
Published:
2011-03-14
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Abstract:
Whether in a business-to-consumer (B2C) or business-to-business (B2B) context, customers demand multiple channels through
which they can find information, purchase goods, view and pay their bills, request services, or get support based on their
specific needs and preferences. Discover solutions that can (...)
Excerpt related to
customer relationship management whitepapers:
How to Deliver a Great Customer Experience and Lower Costs: Achieving Interaction Excellence Across Multiple
Touch Points. Source ...
Published:
2010-09-01
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Abstract:
Rapid convergence of communications, media and entertainment (CME) is driving telecom, cable, and content executives to seek
more creative means to garner long-term customer relationships. But how does one go from lofty goal to measurable results?
Customer value enhancement (CVE) is a predictive approach (...)
Excerpt related to
customer relationship management whitepapers:
Customer Value Enhancement: Linking Strategy and Operations for Better Loyalty and Margins. Source: SAP.
Document Type: White Paper ...
Published:
2010-09-01
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Abstract:
Maximizing profit by providing top-quality service at minimum cost is no longer optional – it’s imperative. Reducing the
cost of service while keeping customers happy is the primary objective of customer service organizations. Customer relationship
management (CRM) applications help you streamline cu (...)
Excerpt related to
customer relationship management whitepapers:
... Customer relationship management (CRM) applications
help you streamline customer service processes and reduce cost, enabling you to keep your customers happy
...
Published:
2010-09-01
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Abstract:
Effective sales organizations do more than just meet revenue goals. They find new ways to achieve their goals while ensuring
their sales professionals maintain focus on activities that foster profitable customer relationships. Learn how a customer
relationship management (CRM) solution can help your sale (...)
Excerpt related to
customer relationship management whitepapers:
... Learn how a customer relationship management (CRM)
solution can help your sales force acquire and cultivate profitable customer relationships, use their time
...
Published:
2010-09-01
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Abstract:
The contact database sits at the heart of any successful customer relationship management (CRM) program. Indeed, most CRM
efforts aim at improving revenues based on the contact database. But what about the information that never made it into the
database at all? The investment in these leads will often b (...)
Excerpt related to
customer relationship management whitepapers:
... CardScan. Document Type: White Paper Description: The contact database sits at the heart of any successful
customer relationship management (CRM) program. ...
Published:
2010-03-11
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Abstract:
Customer churn rates are higher than ever: although businesses say they are devoted to loyalty, their management systems
and budgets do not support that claim. But in a landscape of similar products, cutting down on defection—or churn—is vital.
There are in fact four steps to improving loyalty and re (...)
Excerpt related to
customer relationship management whitepapers:
... Customer churn rates are higher than ever: although businesses say they are devoted
to loyalty, their management systems and budgets do not support that claim. ...
Published:
2010-03-11
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Abstract:
What does customer relationship management (CRM) mean to you? What is its value? Thousands of companies have ventured down
the CRM path—many successfully, and others not. The reason may lie in the fact that CRM is sometimes viewed incorrectly,
or may in fact be misunderstood. We provide some insigh (...)
Excerpt related to
customer relationship management whitepapers:
Defining the Value of Customer Loyalty. Source: C2 CRM. Document Type: White Paper Description: What does
customer relationship management (CRM) mean to you? ...
Published:
2010-03-11
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Abstract:
The master/subordinate customer relationship management (CRM) tenant approach facilitates a common set of workflow, record
awareness, and data synchronization options across a variety of large-scale CRM instances. Based on years of research and
development expertise, this approach lends itself not only t (...)
Excerpt related to
customer relationship management whitepapers:
... Source: Slalom Consulting. Document Type: White Paper Description: The master/subordinate customer
relationship management (CRM) tenant approach facilitates ...
Published:
2010-07-15