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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 customer relationship management small medium enterprise


Customer Relationship Management Strategies Part One: Changing Your Approach
Mid-sized companies have the agility of small businesses, and are resource-rich enough to handle CRM implementation. However, without comprehensive planning

customer relationship management small medium enterprise  time that spans years. Customer relationship management (CRM) systems are thought to be the domain of large international corporations and considered overkill for mid-market companies. Nothing can be more wrong. Enterprise systems are only as complicated as the enterprises they serve. Mid-market companies can especially benefit from a CRM system because they have the agility of a small business and are resource-rich enough to tackle sweeping changes. Take advantage of all the assets a mid-sized company

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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Documents related to » customer relationship management small medium enterprise

Integrating Customer Relationship Management through Software As A Service


The customer relationship management (CRM) market is changing. Over half the market is served by small vendors. Fully integrated business suites like NetSuite standalone solutions like salesforce.com, are heeding the demand for software as a service, but they are approaching the market with very different market strategies.

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How 5 Companies Increased Revenue and Profitability with Leadership and Customer Relationship Management Software


Small to medium businesses (SMB) want to stay competitive, increase revenue, and remain profitable at the same time. This can be a challenge. Whether companies find this challenging because of a slow economy, market saturation, or other reasons, many companies are re-evaluating business strategies and internal processes to overcome these obstacles. For many successful companies, creating a customer-focused business strategy was the first step. Learn how leadership and customer relationship management software can help breed corporate success.

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Software as a Service beyond Customer Relationship Management and Sales


Applications are more often outsourced than infrastructure, and this is increasingly done through software as a service (SaaS). Vendors such as WebEx, Webcom, MCA Solutions, and Ariba are delivering applications as SaaS.

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Customer Relationship Management Strategies Part Two: Creating Your Strategy


CRM system can increase your profits and build customer loyalty by streamlining your processes and provide better quality products and services. However, you first must be prepared to overcome lack of requirements, combat scope creep, and compensate for lack of skills.

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Providing the Total Customer Experience with IBM Predictive Customer Intelligence




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Document Management and Digital Asset Management Is There a Difference and What Might It Be?


As enterprises seek better content management systems, documentation management (DM) and digital asset management (DAM) are growing in popularity. Despite market confusion, the two solutions serve different functions, but can still be integrated to meet an enterprise's needs.

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Core HR Systems: Flawless Execution Enabling Strategic HR Management


Human resources (HR) professionals are tasked with ensuring employee needs are fulfilled and employer interests are protected. Management of core employee data, such as record-keeping, time and attendance, and payroll processing, is a cornerstone of every HR operation, and the way companies collect and maintain such data is critical. Find out what core HR management capabilities and systems today’s companies are using.

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Tenrox Project Workforce Management for PPM for PSA Certification Report


Tenrox Project Workforce Management is TEC Certified for online evaluation of project portfolio management for professional services automation (PPM for PSA) solutions in the Project Portfolio Management (PPM) Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

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Revamping Data Management: Big Data Proves Catalyst to Updating Data Management Strategies


Data management plays a key role in helping organizations make strategic sense of their data and how to best use it. Organizations with data management maturity have ushered in clear data goals, but many obstacles persist. This white paper reports survey results that help to establish a clear picture of how organizations are capitalizing on data management today, as well as what challenges and opportunities remain.

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Why Invest in Talent Management? Five High-ROI Business Drivers for Implementing a Talent Management Program


Clearly, with skilled workers retiring and the pace of change accelerating, recruitment alone can’t supply the smart leaders, strong managers, high performers, and ever-changing skills sets necessary for success. That’s why organizations can see solid return on investment (ROI) by balancing recruitment with an investment not just in training, but in comprehensive talent management. Download this white paper to read more.

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