X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 customer relationship management letter


Open letter to companies planning on using Social CRM
If you have decided to use social customer relationship management (SCRM) to sell your products or services, you should be ready to adapt to what your customers

customer relationship management letter  decided to use social customer relationship management (SCRM) to sell your products or services, you should be ready to adapt to what your customers consider SCRM to be, not vice versa. As I mentioned in my post Social CRM is Dead, Long Live Social Media Flavored CRM , I see the “social” in SCRM as being related to human welfare and not only to social media. Therefore, SCRM should not only allow me to use social media when interacting with companies and brands, but it should also allow both companies

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

Evaluate Now

Documents related to » customer relationship management letter

How a Leading Vendor Embraces Governance, Risk Management, and Compliance


SAP AG has long committed to placing compliance at the core of its product suite, as the vendor has recognized the growing role of enterprise systems in assisting companies to meet the increasing challenges of corporate compliance and risk management.

customer relationship management letter   Read More

Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service


Traditionally, utilities have leveraged robust meter, network, and customer service infrastructures. These technologies served the needs of largely regulated energy and utility markets characterized by price regulations, easy access to energy resources, and sufficient infrastructure capacity. There are few examples of "old" technologies that make such a compelling argument against replacement. All that’s about to change.

customer relationship management letter   Read More

Are You Ready for Enterprise Feedback Management?


Enterprise feedback management (EFM) is the process of systematically collecting, analyzing, consolidating, and using all sources of feedback to improve your company and your overall profitability. EFM includes not only aggregating feedback from multiple stakeholders, across multiple channels, but also getting real-time, actionable information to where it’s relevant in the company. Learn more about implementing EFM.

customer relationship management letter   Read More

The Five Sure-fire Strategies for Gaining Management Approval for WMS Projects


Despite the consensus that warehouse management systems (WMS) offer many benefits, getting approval for a new system is challenging. You need to get key decision makers in operations, IT, and finance—as well as the executive team and the board of directors—to see value in the proposed WMS. But how can you improve your chances of getting management approval? Discover five strategies for information-gathering and approval.

customer relationship management letter   Read More

Competency Management: the Compass for Strategic Talent Management


This white paper examines how to use a competency-based approach to build behaviors, skills, and knowledge. It explains how to integrate competencies into all phases of talent management to onboard, review, develop, motivate, and retain employees. It also shows the valuable contribution competencies can make in managing change and defusing turf battles that arise during downsizings, consolidations, and business reengineering.

customer relationship management letter   Read More

Case Study: SAP and Marketing Management


By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue.

customer relationship management letter   Read More

EMC Documentum: A Brief on Its Content Management Offerings in 2012


The EMC Documentum family of products covers a range of content management, case management, and governance applications, and plays to current shifts across the information management landscape. In this report, TEC's director of knowledge services Josh Chalifour looks at the directions in which EMC is focusing its products and services, and how that relates to requirements you may have for your content management initiatives.

customer relationship management letter   Read More

Alfanar IT Solutions-Enterprise Content Management


Alfanar IT, an information technology company operating in Saudi Arabia since 1995, in partnership with OpenText is providing enterprise content management (ECM) solutions to both government and private sectors—two sectors undergoing rapid automation and thus in need of ECM solutions in Saudi Arabia. Read this paper to see how alfanar IT plans to address these market needs and the improvements expected with OpenText.

customer relationship management letter   Read More

Enterprise Content Management: It Is More Than Just Web Content Management


Enterprise content management (ECM) is moving beyond web content management. To meet enterprises' needs, large vendors are introducing scaled down versions, others are integrating ECM with other systems, and all are focusing on key areas.

customer relationship management letter   Read More

Voice of Customer: Using Customer Actions That Speak


Traditional voice of customer (VoC) analytics for understanding and predicting customer behavior relies on two types of data sources—structured (customer feedback surveys, focus groups, etc.) and unstructured (blogs, forums, etc.). Data is then organized for use by diverse teams across an organization. Read about how companies can use data captured from customer actions or on-board diagnostic (OBD) systems for VoC analytics.

customer relationship management letter   Read More