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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 customer relationship management consultation articles


Consona’s CEO Clearing the Air (about Compiere) - Part 1
In early June Consona Corporation’s analyst relationship (AR) contact forewarned me about the company’s upcoming acquisition of a “leading open-source and

customer relationship management consultation articles  Consona provides ERP and  customer relationship management (CRM)  software for companies of all sizes. The vendor has 700 employees worldwide, is headquartered in Indianapolis, Indiana, US, and has a few large development centers in India. Under private ownership by Battery Ventures and Thoma Bravo , Consona has quadrupled in size to about US$130 million since its inception in 2003 (at the time called Made2Manage Systems ). For more information, see  my recent exhaustive article on the company . In

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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