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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 crm relationship management strategy its link with other business strategies

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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Documents related to » crm relationship management strategy its link with other business strategies

CRM: Creating a Credible Business Case and Positioning It with the CEO Part Two: Linking CRM with Organizational Direction


An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to assess results and declare success.

crm relationship management strategy its link with other business strategies  not founded on making CRM operational, then the great expectations are going to go unmet and eventually the system will fall into disuse. So what has been gained other than poisoning the well for future initiatives? Credibility regarding cause and effect is increased when the relationship can be analyzed in the context of process analysis. Process analysis provides a perspective regarding how tasks are accomplished today and what will be different in the CRM environment. Quantification of results and me Read More

Boosting the Bottom Line with Master Data Management


You may not have heard of master data management (MDM), but it can help an organization cut costs while strengthening its sales and marketing efforts. Find out how MDM can help boost your company's bottom line in this latest podcast.

crm relationship management strategy its link with other business strategies  say, “I have a CRM system,” whatever the back office application they have purchased for managing sales leads, or “I have a call center application,” whatever system they might use to train their customer service reps to take the calls and support them. They might believe that those systems are adequate for providing a coherent view of the customers—their addresses, their locations—and that might be true for just that narrow process. However, business processes and customer processes span acro Read More

Best Practices in Siebel CRM Performance Management: Monitor, Measure, and Manage the End-user Experience


Many frustrated executives find that despite the fortune spent on managing servers, networks, and applications, there are still complaints about the performance, usability, and availability of their customer relationship management (CRM) solutions. How do you know if your CRM system performs for each user? What does it mean when users say the system is slow? An experience management solution can give you the answers.

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Enterprise Information Management: Strategy, Best Practices, and Technologies on Your Path to Success


New data sources, unstructured data, and greater volumes of data than ever before are creating an information overload. Plus, customers’ demands for faster service stress front-office applications, while parallel demands from internal users place greater demands on back-office systems. Before you discover that your data quality has been rendered ineffective, consider adopting enterprise information management (EIM).

crm relationship management strategy its link with other business strategies  large, like launch a CRM system, or small, like create a data stewardship council. It all depends on the project scope. The detailed specifications for each project are then developed, prioritizing each one according to business impact, return on investment (ROI) , and executive support. This structured and metrics-based prioritization process will help bubble candidate projects to the top. If you are new to EIM, pick the smallest projects first and schedule them to complete one after the other. To quote Read More

17 Rules of the Road for Customer Relationship Management


Customer relationship management (CRM) is more than a product—it’s a philosophy. That’s why, when it comes to CRM systems, it’s important to understand all the benefits of an integrated application before beginning the selection process. After all, just as a chain is only as strong as its weakest link, a CRM solution is only as good as its implementation.

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Business Process Management: How to Orchestrate Your Business


Business process management (BPM), having evolved over the past fifteen years, has finally reached a level of maturity where vendors are now abolishing functional silos to allow the enterprise-wide flow of business processes. It replaces the old, manual system of coordinating activities in a company and improves functionality and effectiveness through modeling, documentation, certification, collaboration, automation, and compliancy to minimize costly errors.

crm relationship management strategy its link with other business strategies  the information systems from CRM software. Five years later, business process integration (BPI) solutions, namely business process modeling, business-to-business (B2B) connectivity, and vertical industry process templates were built on top of these enterprise application integration (EAI) systems. Today, the market offers BPM solutions that incorporate both the EAI and BPI functionality in addition to functionality such as workflow, business activity monitoring, web services, rule engines, and portal Read More

MicroStrategy 9 for Business Intelligence Certification Report


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Advanced Business Analytics Enable Better Decisions in Banking


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The 2011 Focus Experts' Guide to Business Intelligence


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Explore Your Business at the Speed of Thought


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How Integrated Facilities Management Software Automates Facilities Management


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crm relationship management strategy its link with other business strategies   Read More

Creating Business Value through Location-based Intelligence


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