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Customer Relationship Management (CRM)
Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they a...
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Documents related to » crm relationship management strategy its link with other business strategies


CRM: Creating a Credible Business Case and Positioning It with the CEO Part Two: Linking CRM with Organizational Direction
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility implies that the document

crm relationship management strategy its link with other business strategies  not founded on making CRM operational, then the great expectations are going to go unmet and eventually the system will fall into disuse. So what has been gained other than poisoning the well for future initiatives? Credibility regarding cause and effect is increased when the relationship can be analyzed in the context of process analysis. Process analysis provides a perspective regarding how tasks are accomplished today and what will be different in the CRM environment. Quantification of results and Read More...
Do More with Less: The Five Strategies Used by Successful SMB Manufacturers
A common issue for small to medium business (SMB) manufacturers is how to increase revenue and grow their businesses without significantly adding staff

crm relationship management strategy its link with other business strategies  of each customer. The CRM module can be shared across the organization, making it quicker and easier to manage customer transactions with better, more complete information, whether the users are in customer support, field service, sales and marketing, or the finance department. For example, Finance, looking to follow up on an outstanding payment, will be able to see that there is a current issue pending in customer service with that customer, which could be the reason for a delayed payment; Sales can see Read More...
Enterprise Information Management: Strategy, Best Practices, and Technologies on Your Path to Success
New data sources, unstructured data, and greater volumes of data than ever before are creating an information overload. Plus, customers’ demands for faster

crm relationship management strategy its link with other business strategies  large, like launch a CRM system, or small, like create a data stewardship council. It all depends on the project scope. The detailed specifications for each project are then developed, prioritizing each one according to business impact, return on investment (ROI) , and executive support. This structured and metrics-based prioritization process will help bubble candidate projects to the top. If you are new to EIM, pick the smallest projects first and schedule them to complete one after the other. To quote Read More...
CRM without Compromise: A Strategy for Profitable Growth
When implementing customer relationship management (CRM), organizations often lose sight of their customers and focus on efficiency gains instead of looking at

crm relationship management strategy its link with other business strategies  Business Transformation   THE CRM PARADOX Investments in Customer Relationship Management (CRM) applications have produced a broad spectrum of results. Some companies report amazing outcomes, such as dramatic increases in revenue and boosts in customer satisfaction along with significant savings in operating costs. For others, such investments have delivered only limited benefits or proved disappointing. Notwithstanding notable success stories, we have been witnessing a paradox trend: While implementing Read More...
Boosting the Bottom Line with Master Data Management
You may not have heard of master data management (MDM), but it can help an organization cut costs while strengthening its sales and marketing efforts. Find out

crm relationship management strategy its link with other business strategies  say, “I have a CRM system,” whatever the back office application they have purchased for managing sales leads, or “I have a call center application,” whatever system they might use to train their customer service reps to take the calls and support them. They might believe that those systems are adequate for providing a coherent view of the customers—their addresses, their locations—and that might be true for just that narrow process. However, business processes and customer processes span Read More...
Oracle Enterprise Asset Management
Oracle Enterprise Asset Management (EAM) optimizes availability and utilization of assets. Oracle''s products help companies manage inventory, equipment, and

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Business Process Overview: Business Intelligence
Increased global competition, pricing pressure, and the need to rationalize resources have made business and operational measurement vital on all organizational

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Business Intelligence that Works: Getting True Value out of Your Business Intelligence Investment
With business intelligence (BI), decision-makers can feel the organization’s pulse, evaluate the performance of key business functions, and take action based on

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Business Continuity: Are You Always Open for Business?
Limited resources dictate that most midsize companies must support business continuity at the lowest cost and without putting additional pressure on scarce IT

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Do More with Less: Merging Enterprise Applications with Desktop Tools
Workers spend on average close to 80 percent of their workday with some combination of enterprise applications and desktop tools. Best-in-class companies have

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Most Overlooked Features when Buying a Business Phone System
When buying a new business phone system you are faced with a wide variety of phone features to choose from. Before you buy, make sure you don’t overlook these

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Exact Business Analytics: Business Intelligence (BI) Competitor Analysis Report
This business intelligence (BI) knowledge base covers a full range of BI functionality. BI applications enable real time, interactive access, analysis, and

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ROI Case Study: IBM Business Analytics - Cincinnati Zoo
This case study recaps a nonprofit organization’s business challenges and the benefits it realized upon adopting a business intelligence (BI) solution. The

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Business Process Management: How to Orchestrate Your Business
Business process management (BPM), having evolved over the past fifteen years, has finally reached a level of maturity where vendors are now abolishing

crm relationship management strategy its link with other business strategies  the information systems from CRM software. Five years later, business process integration (BPI) solutions, namely business process modeling, business-to-business (B2B) connectivity, and vertical industry process templates were built on top of these enterprise application integration (EAI) systems. Today, the market offers BPM solutions that incorporate both the EAI and BPI functionality in addition to functionality such as workflow, business activity monitoring, web services, rule engines, and portal Read More...
How IBM Cognos 8 Business Intelligence Meets the Needs of Business Managers
The fast pace of business is making business managers’ lives more challenging than ever. Their teams are more dynamic and far flung, their executives are

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