Cincom’s latest CRM product release offers a compelling value proposition for many ‘to order’ manufacturing enterprises. While it is a product that may raise the bar in its target markets, the competitive offering is not exactly a pushover.
crm module domain knowledge
three modules of Cincom's CRM offering. The cerebral' and underlying module is Knowledge Builder, which offers product configuration functional underpinnings, customer needs analysis, pricing, document generation, diagnostics, and intelligent searching. On the other hand, as its name suggests, e-Channel includes SFA, interactive selling, and other customer relationship management (CRM) tools for the channel, which could also qualify it as partner relationship management (PRM) application. As hinted