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Abstract:
For a customer relationship management implementation to be successful, consulting firms, vendors, and users must pay attention
to user training and change management. (...)
Excerpt related to
crm its important:
For a customer relationship management implementation to be successful, consulting firms, vendors, and users must pay attention
to user training a...
Published:
2005-10-22
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Abstract:
Using a knowledge base in the selection process can reduce the time, risk and cost of procuring technology. Well constructed
knowledge bases that are used in a tested selection methodology reduce the RFI process from months to weeks, eliminate data
quality issues and allow an apples to apples comparison (...)
Excerpt related to
crm its important:
Using a knowledge base in the selection process can reduce the time, risk and cost of procuring technology. Well constructed
knowledge bases that...
Published:
2003-04-19
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Abstract:
I’m Larry Blitz, editor of TEC’s Vendor Showdown series. Today’s Showdown compares two popular mid-market CRM solutions,
Microsoft Dynamics CRM and NetSuite CRM+, head-to-head. I hope you find this showdown helpful and informative. I invite your
comments and questions at showdown@technologyevaluati (...)
Excerpt related to
crm its important:
I’m Larry Blitz, editor of TEC’s Vendor Showdown series. Today’s Showdown compares two popular mid-market CRM solutions, Microsoft
Dynamics CRM an...
Published:
2009-05-15
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Abstract:
For this Showdown, we looked at all three of the main CRM modules: sales force automation, marketing automation, and customer
service and support. To eliminate any chance of bias and to ensure a level playing field, all the criteria that make up these
three modules in our CRM Evaluation Center were given (...)
Excerpt related to
crm its important:
For this Showdown, we looked at all three of the main CRM modules: sales force automation, marketing automation, and customer
service and support....
Published:
2008-09-29
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Abstract:
When it comes to touting 200 product enhancements, what J.D. Edwards is saying is that ease of integration is important
to mid-market companies because they have less flexibility for trial and error. J.D. Edwards's CRM implementation success
through its existing customer base will testify to the reliabi (...)
Excerpt related to
crm its important:
When it comes to touting 200 product enhancements, what JD Edwards is saying is that ease of integration is important to mid-market
companies b...
Published:
2003-04-01
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Abstract:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to
assess results and declare success. (...)
Excerpt related to
crm its important:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that t...
Published:
2004-11-09
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Abstract:
Baan is now iBaan, fully focused on the Internet via Portals and web technologies, across CRM, ERP, and SCM spaces. (...)
Excerpt related to
crm its important:
Baan is now iBaan, fully focused on the Internet via Portals and web technologies, across CRM, ERP, and SCM spaces.
Published:
2001-09-20
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Abstract:
A customer relationship management (CRM) system's potential can be lost if the chief executive officer (CEO) doesn't play
a continuous role in its implementation—especially when it comes to pain management, the operational relevance of CRM, and
potential impediments. (...)
Excerpt related to
crm its important:
A customer relationship management (CRM) system's potential can be lost if the chief executive officer (CEO) doesn't
play a continuous role in its...
Published:
2006-11-24
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Abstract:
In terms of strategic partnerships, the acquirer is responsible for judging how well customer relationship management (CRM)
software will function on the equipment and at the site, and with staff, customers, and third-party applications. Acceptance
testing involves three basic flavors: user acceptance, o (...)
Excerpt related to
crm its important:
... demonstrations; perhaps you already have colleagues who use the very CRM system you
... A supplier's test results are an important asset of their software, like a ...
Published:
2004-10-13
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Excerpt related to
crm its important:
... are based on “flat priorities” (in other words, no area of functionality is treated as being more important
than any other). Note that Pivotal CRM scores a ...
Published:
2010-01-20
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Excerpt related to
crm its important:
... Namely, CRM tools play an important role by significantly boosting
the efficiency and productivity of sales, marketing, and service people. ...
Published:
2010-01-22
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Abstract:
The CRM market is shifting. Instead of looking for an all-purpose and horizontal oriented CRM application, customers are
seeking a more specialized and industry specific tool. From the larger organization to the smallest customers, CRM buyers
are expecting their applications to follow their business mode (...)
Excerpt related to
crm its important:
The CRM market is shifting. Instead of looking for an all-purpose and horizontal oriented CRM application, customers are seeking
a more specialize...
Published:
2003-05-28
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Abstract:
While most of its applications co-opetitors have been licking their wounds and bracing for a long summer drought, fat cash
cushioned Microsoft has been putting together the pieces of its CRM (and likely the overall enterprise applications) strategy
mosaic (...)
Excerpt related to
crm its important:
While most of its applications co-opetitors have been licking their wounds and bracing for a long summer drought, fat cash
cushioned Microsoft has...
Published:
2002-08-15
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Excerpt related to
crm its important:
... directly within Microsoft Dynamics CRM, centralized for all CRM users
to see and measure, and perhaps most importantly, important conversations can trigger ...
Published:
2010-03-26
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Abstract:
For a successful customer relationship management (CRM) implementation, the chief executive officer (CEO) must have an ongoing
role in the process. The project implementer must be aware of common CRM misconceptions, and communicate the nature of CRM
to c-level management. (...)
Excerpt related to
crm its important:
For a successful customer relationship management (CRM) implementation, the chief executive officer (CEO) must have an ongoing
role in the process...
Published:
2006-11-23
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Abstract:
Two sections of the Sarbanes-Oxley Act (SOX) have major implications for supply chain management. Yet enterprises can meet
the challenges created by SOX more easily by using software tools developed to simplify the processes for compliance with
this law. (...)
Excerpt related to
crm its important:
Two sections of the Sarbanes-Oxley Act (SOX) have major implications for supply chain management. Yet enterprises can meet
the challenges created ...
Published:
2007-02-23
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Abstract:
Product lifecycle management (PLM) doesn't work, but it should. Industry's general approach and attitude to PLM mimics the
early days of customer relationship management (CRM) adoption, and lessons from that experience should help when tackling
the "ifs" and "hows" of PLM investment. (...)
Excerpt related to
crm its important:
Product lifecycle management (PLM) doesn't work, but it should. Industry's general approach and attitude to PLM mimics
the early days of customer ...
Published:
2005-11-25
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Abstract:
CRM, in its most straightforward definition, mandates that a company harmonize between a product/brand view of its business
and the all-important customer view. Many companies, hard as it is to believe, do not have a clear idea of who are their
most profitable customers. (...)
Excerpt related to
crm its important:
CRM, in its most straightforward definition, mandates that a company harmonize between a product/brand view
of its business and the all-important ...
Published:
2004-11-25
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Abstract:
Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long
frustrated potential CRM implementers looking for answers. And getting good answers really matters, because their only alternative
to being forewarned may be leaping into enterpr (...)
Excerpt related to
crm its important:
Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long
frustrated potential ...
Published:
2003-02-15
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Abstract:
Customer relationship management (CRM) functionality can fall into four categories: core functionality; non-core functionality;
vertical, industry-specific features; and accounting-related features. When evaluating and selecting a CRM solution, enterprises
must be aware of the potential issues associated (...)
Excerpt related to
crm its important:
Customer relationship management (CRM) functionality can fall into four categories: core functionality; non-core functionality;
vertical, industry...
Published:
2005-12-05