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Documents related to » crm in marketing


Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

CRM IN MARKETING: about customer relationship management (CRM) applications that can help align your organization to increase marketing success. Powering Marketing Success style= border-width:0px; />   comments powered by Disqus Related Topics:   Customer Relationship Management (CRM),   Enterprise Marketing Management (EMM)/Marketing Resource Management (MRM),   Brand Management Related Keywords:   SAP,   marketing management,   management marketing,   management courses,   customer relationship management,
9/1/2010 3:24:00 PM

Salesforce Marketing Cloud Unveiled Today » The TEC Blog
CAD Cloud Cloud Computing CRM customer relationship management Epicor ERP HCM hr human capital management ibm industry watch infor Manufacturing Mobile on demand Oracle plm product lifecycle management retail SaaS salesforce.com SAP SCM Software Selection talent management Categories Ask the Experts (12) BI and Performance Management (182) Business Process Matters (67) Customer Relationship Matters (161) FOSS Ecosystem (24) From the Project Manager s Desk (32) Humor (43) Industry Observation (1140)

CRM IN MARKETING: Dreamforce, industry watch, salesforce, Salesforce Marketing Cloud, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
19-09-2012

A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

CRM IN MARKETING: A Marketing Survival Guide A Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they ve already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You ll learn the different
7/1/2009

Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

CRM IN MARKETING: Amdocs further evolved its CRM offering in 2003 with the acquisition of the technology assets the bankrupt Exchange Applications Inc. ( Xchange , see Xchange Adds to the List of CRM Point Solutions Casualties ). Now re-branded as part of the Amdocs ClarifyCRM suite of applications, the campaign management and real time decision-making capabilities obtained through this acquisition complemented Amdocs traditional strengths in operational CRM, thereby delivering a more complete, closed-loop customer
8/3/2005

Biotech CRM
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CRM IN MARKETING: Biotech CRM Biotech CRM Source: Absalon International Document Type: White Paper Description: ... Biotech CRM style= border-width:0px; />   comments powered by Disqus Source: Absalon International Learn more about Absalon International Readers who downloaded this white paper also read these popular documents! Sales Process Map Best Practices for ERP Implementation TEC 2013 CRM Buyer s Guide for Medium and Large Enterprises TEC 2013 ERP Buyer s Guide for Process Manufacturing Professional Services
4/16/2012 11:51:00 AM

The Marketing Services Provider: A Marketer’s Most Strategic Hire
When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.

CRM IN MARKETING: Asset Management TEC 2013 CRM Buyer s Guide for Medium and Large Enterprises TEC 2013 ERP Buyer s Guide for Process Manufacturing Quality Management Selecting an ERP Solution: a Guide Acronym-Related White Papers: Business Intelligence (BI) |  Customer Relationship Management (CRM) |  Enterprise Resource Planning (ERP) |  Human Capital Management (HCM) |  Information Technology (IT) |  Key Performance Indicators (KPIs) |  Return on Investment (ROI) |  Software as a Service (SaaS) |  Total Cost of
3/2/2009 12:58:00 PM

Design Can Be Your Next Asset to Manage: E-mail Marketing
Design can be your next asset to manage.Read the striking new approach to E-mail marketing.Free download. In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.

CRM IN MARKETING: |  Customer Relationship Management (CRM) |  Enterprise Resource Planning (ERP) |  Human Capital Management (HCM) |  Information Technology (IT) |  Key Performance Indicators (KPIs) |  Return on Investment (ROI) |  Software as a Service (SaaS) |  Total Cost of Ownership (TCO)
11/21/2009 5:29:00 PM

Bridging the CRM Analysis Gap
On any given day, your interactions with a few strategic customers will make a huge long-term difference. But which few customers? A new type of analytic application, customer value management (CVM), answers the need to identify, analyze, and predict customer behavior. Using CVM enables companies to shift from campaign-centric to customer-centric analysis, and develop more individualized and profitable customer relationships.

CRM IN MARKETING: Bridging the CRM Analysis Gap Bridging the CRM Analysis Gap Source: Business Objects Document Type: White Paper Description: On any given day, your interactions with a few strategic customers will make a huge long-term difference. But which few customers? A new type of analytic application, customer value management (CVM), answers the need to identify, analyze, and predict customer behavior. Using CVM enables companies to shift from campaign-centric to customer-centric analysis, and develop more
2/7/2007 9:19:00 AM

CRM: Past, Present, and Future
TEC analyst Raluca Druta surveys the history and evolution of customer relationship management (CRM) with a view to defining the CRM of the future. Most customer relationship management (CRM) software users take for granted that they can track customers, send mailings, or assign requests to customer service representatives. Users today enjoy CRM systems that are highly accessible, both from a cost and technological point of view. But this was not always the case. TEC analyst Raluca Druta surveys the history and evolution of CRM with a view to defining the CRM of the future.

CRM IN MARKETING: representatives. Users today enjoy CRM systems that are highly accessible, both from a cost and technological point of view. But this was not always the case. TEC analyst Raluca Druta surveys the history and evolution of CRM with a view to defining the CRM of the future. CRM: Past, Present, and Future style= border-width:0px; />   comments powered by Disqus Related Topics:   Customer Relationship Management (CRM) Related Industries:   Industry Independent Related Keywords:   customer relationship m
9/25/2012 11:16:00 AM

How to Choose a CRM System
When it comes to customer relationship management (CRM), it’s important to understand all the benefits of an integrated CRM system before beginning your selection process. This guide is designed to help you build the business case for a CRM system, form an effective project team, ask the right questions, identify the challenges involved and much more.

CRM IN MARKETING: How to Choose a CRM System How to Choose a CRM System Source: Trivalent Solutions Inc. Document Type: Checklist/Guide Description: When it comes to customer relationship management (CRM), it’s important to understand all the benefits of an integrated CRM system before beginning your selection process. This guide is designed to help you build the business case for a CRM system, form an effective project team, ask the right questions, identify the challenges involved and much more. How to Choose a CRM
5/2/2006 2:59:00 PM

Data Quality: A Survival Guide for Marketing
Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more.

CRM IN MARKETING: prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more. Data Quality: A Survival Guide for Marketing style= border-width:0px; />   comments powered by Disqus Related Topics:   Data Cleansing,   Conversion,   or Modeling,   Managed Data Network Services,   Database Management System (DBMS),   File Management,   Dashboard Related
3/16/2011 1:15:00 PM


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