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Documents related to » crm in marketing research


Usability
Poor usability leads to irritation and fatigue and it has an adverse impact on the usage experience. In an on-line shopping web site, it can lead to loss of revenues. Poor usability in business applications leads to increased help desk costs. On the other hand, better usability makes our usage experience more fun and can increase productivity. A highly usable on-line shopping web site tempts repeat visits, builds customer loyalty, and increases its revenue-earning potential.

CRM IN MARKETING RESEARCH: Usability Usability S. Ketharaman - February 15, 2004 Read Comments Introduction There have been several reasons given over the years to explain the success of Microsoft s software products. Rarely has usability featured in these discussions. Many of us would recall how painful it was to draw a table in WordStar or WordPerfect . Microsoft Word made it simple, intuitive and fun to draw tables. The same goes for text formatting, mail merge, envelope printing, and so on. Extra wide screens in many software
2/15/2004

A Sharp ASP
Sharp Microelectronics of the Americas has selected Harbinger as their Application Service Provider of choice. The multi-year contract will allow Harbinger to integrate e-Procurement and business applications across Sharp's e-Supplier community.

CRM IN MARKETING RESEARCH: A Sharp ASP A Sharp ASP A. Turner - July 14, 2000 Read Comments A. Turner - July 14, 2000 Event Summary On June 14, 2000, Harbinger Corporation, a supplier of business-to-business (B2B) e-Commerce solutions, announced it has been selected by Sharp Microelectronics of the Americas (SMA) as its Application Service Provider (ASP). Under the multi-year contract, Harbinger will begin work to expand Sharp s e-Supplier community and integrate e-Procurement transactions via a suite of applications hosted for
7/14/2000

IBI + IBM = EAI
The latest entrant in the race to support IBM's MQSeries Integrator Version 2 is Information Builders (IBI) with its Middleware Technology Group's 'Enterprise Connector for MQSeries Integrator'. The product provides SQL access to over 80 different data sources, and should prove a good fit with MQSI. In addition, IBI has announced support for IBM’s WebSphere Application Server.

CRM IN MARKETING RESEARCH: IBI + IBM = EAI IBI + IBM = EAI M. Reed - December 14, 2000 Read Comments M. Reed - December 14, 2000 Event Summary Information Builders (IBI) , has announced support for IBM s (NYSE: IBM) MQSeries Integrator Version 2 via IBI s Enterprise Connector for MQSeries Integrator product. The combination of the two products provides application support on over 35 different platforms and over 120 relational, non-relational, transaction, and application sources. Information Builders has worked with IBM to
12/14/2000

Building Niches
A sampler of recent niche E-commerce websites.

CRM IN MARKETING RESEARCH: Building Niches Building Niches D. Geller - November 2, 1999 Read Comments Event Summary In the seventies, Americans would take foreign visitors to large supermarkets or department stores to give them a one stop encapsulation of American culture. These days, friends from overseas are more typically taken to visit Home Depot. So it s no surprise that independent E-commerce sites devoted to home building and improvement are starting to sprout. Two announced recently are buzzsaw.com and ourhouse.com.
11/2/1999

Making the Team Work
Early in the campaign, the important thing is to get all your team members on the same page, share available knowledge, and plan ways to gather other required information. The first few meetings should be formal, with a printed agenda, including clear goals and time constraints. This process, of course, is called

CRM IN MARKETING RESEARCH: Making the Team Work Making the Team Work Dave Stein - July 2, 2005 Read Comments Prepare To Sell At The Board Level Early in the campaign, the important thing is to get all your team members on the same page, share available knowledge, and plan ways to gather other required information. The first few meetings should be formal, with a printed agenda, including clear goals and time constraints (showing respect for team members time). Their objective is to determine the prospect s requirements, based on
7/2/2005

A Matter of Trust
When important information is withheld, it leads to enormous inefficiencies or even disasters in the supply chain. Trust is needed to streamline decision making and interactions in the supply chain. But, in spite of what

CRM IN MARKETING RESEARCH: A Matter of Trust A Matter of Trust Bill McBeath - June 22, 2004 Read Comments To Trust or Not to Trust: What to Share with Trading Partners I recently asked a question to a senior supply chain executive: When should you trust your trading partners and when should you withhold information from them? His answer: Never and Never. His answer was only partly tongue-in-cheek. It highlights a dilemma we all face. When important information is withheld, it leads to enormous inefficiencies or even disasters
6/22/2004

Net Woes for NetWare
Novell warned financial analysts of lower-than-expected revenues for the second quarter of 2000, as sales declined. This doesn’t bode well for NetWare.

CRM IN MARKETING RESEARCH: Net Woes for NetWare Net Woes for NetWare C. McNulty - May 22, 2000 Read Comments C. McNulty - May 22, 2000 Event Summary PROVO, Utah -May 2, 2000 - Novell, Inc. (NASDAQ:NOVL) announced that it will report significantly lower-than-anticipated revenue and earnings for its second fiscal quarter ended April 30, 2000. The company expects to report total revenue of over just $300 million and earnings of approximately $0.08 per share, including the benefit of a $35 million royalty payment from Caldera, Inc. the
5/22/2000

Future Compatible
Companies contemplating upgrading or replacing their enterprise resource planning systems should evaluate whether the change will be compatible with future ERP II deployment strategies. This article examines the future of enterprise business applications and the requirements to ensure future compatibility.

CRM IN MARKETING RESEARCH: Future Compatible Future Compatible Sean Wheller - July 15, 2004 Read Comments Introduction Many organizations are near, at, or past the end of their enterprise resource planning (ERP) systems supported life cycles. These organizations might be readily convinced of the need to upgrade and of the benefits associated with remaining on a supported version. Yet, moving to a supported version of an already existing system may not always be the best decision if that system is not future compatible. For
7/15/2004

Ads are us , boasts CMGI
In the month of September Internet giant CMGI made three separate acquisitions of companies involved in advertising and profiling, giving it coverage in almost all sectors of the Internet advertising market.

CRM IN MARKETING RESEARCH: Ads are us , boasts CMGI Ads are us , boasts CMGI D. Geller - October 1, 1999 Read Comments Event Summary On September 30, 1999 CMGI announced its purchase of Flycast Communications (Nasdaq: FCST) for $559 million. The agreement followed on the heels of CMGI s purchase of AdForce (Nasdaq: ADFC) for $500M on September 20 and the purchase of AdKnowledge for $193 million by CMGI s majority owned subsidiary Engage (Nasdaq: ENGA). Prior to this outlay of $1.252 billion over 10 days, Engage had paid $30
10/1/1999

Why I Like Vanilla
Enterprise resource planning (ERP) software packages are often super flexible and highly customizable, but there are good reasons for keeping it simple. Enterprise resource planning (ERP) software packages can be highly flexible, but custom configurations may cause more trouble than they’re worth when it comes time to upgrade your system. There are good reasons for keeping it simple, and understanding what your business requirements really are. Hugh R. Alley recounts his experience with ERP gone wrong and argues the merits of plain old vanilla, right out of the box.

CRM IN MARKETING RESEARCH: Why I Like Vanilla Why I Like Vanilla Hugh R. Alley - December 9, 2010 Read Comments Three years ago I joined a small manufacturing firm as Operations Manager. Two years earlier, the company had selected and installed a new super-flexible, highly customized enterprise resource planning (ERP) software package. Since I joined, I have reached the conclusion that I like vanilla. A lot. Background Flavor I first heard the term “vanilla” used in reference to computer software during a consulting assignment
12/10/2010 10:53:00 AM


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