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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 crm in marketing research


Got CRM? Why You Need Marketing Automation, Too
When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed

crm in marketing research  CRM? Why You Need Marketing Automation, Too When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed deals back to the campaigns that created them. This closed-loop reporting capability allows you to measure your ROI and make data-driven marketing decisions. Learn how the systems complement each other, and why you need both.

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Microsoft Dynamics CRM 2015 Unifies Sales and Marketing


Microsoft is launching Microsoft Dynamics CRM 2015—a release that promises to unify sales and marketing by delivering personalized customer experiences, and hence providing more effective marketing campaigns and increased sales opportunities.

crm in marketing research  expects its Microsoft Dynamics CRM Online service to reach more than 130 markets in 44 languages. Read More

5-step CRM Software Selection Guide: A Pragmatist’s Guide to CRM Software Selections


Selecting a new enterprise customer relationship management (CRM) solution is an undertaking that requires careful planning and managed execution. And in fact, there are a number of common mistakes that organizations make. Failing to execute the selection process in an objective and structured fashion can be an expensive financial mistake—as well as a fatal hit to your professional reputation.

crm in marketing research  provide us with a CRM solution that we will implement later in the year. However, just so you know, although we have selected them, since we are at the seed-funding stage, our actual purchase and implementation won't happen until later this year, hopefully, in July or August. I made all of the calls and reviewed all of the vendors while I was doing my budget forecasting due diligence. This way we would have a fair and reasonable expectation as to what the actual cost of the applications would turn out to Read More

Case Study: In Search of a Comprehensive CRM System


The Glazer-Kennedy Inner Circle is a well-known sales and marketing consultancy. The marketing strategists were seeking a customer relationship management (CRM) system, not only for their growing business, but for all their clients. The challenge: “I genuinely dislike computers. I refuse to use e-mail, surf the Web, use a cell phone, let alone deal with software programs.” (Dan Kennedy, co-founder of Glazer-Kennedy)

crm in marketing research  Search of a Comprehensive CRM System The Glazer-Kennedy Inner Circle is a well-known sales and marketing consultancy. The marketing strategists were seeking a customer relationship management (CRM) system, not only for their growing business, but for all their clients. The challenge: “I genuinely dislike computers. I refuse to use e-mail, surf the Web, use a cell phone, let alone deal with software programs.” (Dan Kennedy, co-founder of Glazer-Kennedy) Read More

Precision Marketing: Strengthening the Value of CRM


All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the similarities end there. The accuracy, depth, and accessibility of data are as varied as the products and services offered by organizations. The use of this data is what separates successful organizations from those who go bankrupt.

crm in marketing research  there is integration between CRM and marketing automation systems. What Tools Do I Need To Execute Precision Marketing? Marketing automation technology is an integral component of precision marketing. In fact, 66% of leading organizations are planning to invest in this type of solution.1 While several marketing automation tools are available, there are five requirements of a best-in-class marketing automation application: Centralized Marketing Database aggregating data with the ability to integrate Read More

The Path to ERP for Small Businesses - Part 1: The Research


Most consultants agree that there are three stages that precede a software implementation project: research, evaluation, and selection. This three-part article will describe each of them, providing tips and real life examples that will help small businesses better understand what they need and how they can find the best product and vendor for them.

crm in marketing research  Path to ERP for Small Businesses - Part 1: The Research When looking for business software, small companies might fall into the trap of being selected instead of selecting vendors. This usually happens because small companies do not allocate extensive time and resources to the process and do not have selection methodologies, which help decision makers select a product without further investigation. Not every company takes advantage of a sound software selection methodology. The good news is that other Read More

Aberdeen Research Brief: Email Security in the Cloud-More Secure! Compliant! Less Expensive!


This paper compares on-premise versus SaaS, hosted solutions for email security. You can see that there is research that proves hosted services is a better choice for compliance, security, and costs, especially when it comes to email. If you’re an IT managers who is undecided about the SaaS model, this is a must-read.

crm in marketing research  Research Brief: Email Security in the Cloud-More Secure! Compliant! Less Expensive! This paper compares on-premise versus SaaS, hosted solutions for email security. You can see that there is research that proves hosted services is a better choice for compliance, security, and costs, especially when it comes to email. If you’re an IT managers who is undecided about the SaaS model, this is a must-read. Read More

SAP Business All-in-One: Mixed-Mode Manufacturing (ERP) Competitor Analysis Report


The mixed-mode manufacturing ERP knowledge base addresses diverse criteria for multiple types of production environments and strategies. Companies that need to switch production without interrupting their operations may seek both discrete and process manufacturing requirements of their ERP solution. These may include mixing, separating, forming, or performing chemical reactions, as well as functionality for production planning, shop floor control, and product costing.

crm in marketing research   Read More

Focus Research


Focus makes the world's business expertise available to everyone. At the heart of Focus is a network of thousands of leading business and technology experts who are thought leaders, veteran practitioners and upstart innovators in hundreds of different topics and markets.

crm in marketing research  Research Focus makes the world's business expertise available to everyone. At the heart of Focus is a network of thousands of leading business and technology experts who are thought leaders, veteran practitioners and upstart innovators in hundreds of different topics and markets. Read More

NetSuite CRM+: Customer Relationship Management (CRM) Competitor Analysis Report


This comprehensive, customer relationship management (CRM) knowledge base covers the full range of CRM functionality. Modeled especially to help clients requiring modern B2B or B2C solutions, it covers marketing automation, sales force automation, customer service and support, partner management, contract management and creation, project and team management, Internet sales, e-mail response management, analytics, and important technical criteria.

crm in marketing research  the full range of CRM functionality. Modeled especially to help clients requiring modern B2B or B2C solutions, it covers marketing automation, sales force automation, customer service and support, partner management, contract management and creation, project and team management, Internet sales, e-mail response management, analytics, and important technical criteria. Read More

Research Note: Oracle Business Accelerators


Oracle Business Accelerators are pre-built configurators and guidelines designed to reduce the time, cost, and risk of implementing Oracle applications. When Nucleus analyzed the experiences of customers using Accelerators, analysts found all customers reduced the time to deploy Oracle E-Business Suite, many by more than 50 percent of the time an implementation without Accelerators would have taken. Download the analysis now.

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Business Application Research Center


Business Application Research Center (BARC) is a software industry analyst firm. BARC’s specializations include data management and business intelligence. The company also organizes conferences and runs seminars.

crm in marketing research   Read More

Technology Evaluation Centers (TEC) Research Shows Efficient Field Service Management (FSM) Pivotal in the Age of the Customer


In today’s market, everything starts and ends with the customer. From this perspective, the service sector must ensure fluidity in its operations to guarantee positive customer experience. Because of this shift in focus from product to customer, field service management (FSM) software has seen unprecedented growth in recent years and is expected to continue to develop.

crm in marketing research  as customer relationship management (CRM) and enterprise resource planning (ERP) are not usually service focused, so service providers often need a standalone FSM solution to help them deliver on service agreements. TEC analyst Raluca Druta has identified more than 1,000 features sought by organizations in need of field service management. To consolidate her research she invited input from industry-leading FSM solution providers, including IFS , FieldOne , ServiceMax , and ViryaNet . Each provider also Read More

Impartial Research About Enterprise Software Is Hard to Find


A software selection project requires a well thought out plan that details what you need from a new or updated solution. The process often begins with careful research and determining and prioritizing your functional and technical software requirements. While doing your homework, you’ll no doubt come in contact with a plethora of vendor white papers and marketing collateral to help you grasp the

crm in marketing research  Research About Enterprise Software Is Hard to Find A software selection project requires a well thought out plan that details what you need from a new or updated solution. The process often begins with careful research and determining and prioritizing your functional and technical software requirements. While doing your homework, you’ll no doubt come in contact with a plethora of vendor white papers and marketing collateral to help you grasp the capabilities of their solutions. However, if Read More

Four Guiding Rules for Structuring an eClinical Training Solution


Today, Clinical Research Organizations (CRO) and clinical service providers play an ever-increasing role across the value chain. The wave of eClinical solutions has prompted many such organizations to implement training management and qualification management programs to both employees and associated clinical research sites and physicians. Read this paper for four guiding rules for structuring an eClinical training solution.

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