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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 crm in marketing research


Got CRM? Why You Need Marketing Automation, Too
When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed

crm in marketing research  CRM? Why You Need Marketing Automation, Too When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed deals back to the campaigns that created them. This closed-loop reporting capability allows you to measure your ROI and make data-driven marketing decisions. Learn how the systems complement each other, and why you need both.

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Microsoft Dynamics CRM 2015 Unifies Sales and Marketing


Microsoft is launching Microsoft Dynamics CRM 2015—a release that promises to unify sales and marketing by delivering personalized customer experiences, and hence providing more effective marketing campaigns and increased sales opportunities.

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5-step CRM Software Selection Guide: A Pragmatist’s Guide to CRM Software Selections


Selecting a new enterprise customer relationship management (CRM) solution is an undertaking that requires careful planning and managed execution. And in fact, there are a number of common mistakes that organizations make. Failing to execute the selection process in an objective and structured fashion can be an expensive financial mistake—as well as a fatal hit to your professional reputation.

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Case Study: In Search of a Comprehensive CRM System


The Glazer-Kennedy Inner Circle is a well-known sales and marketing consultancy. The marketing strategists were seeking a customer relationship management (CRM) system, not only for their growing business, but for all their clients. The challenge: “I genuinely dislike computers. I refuse to use e-mail, surf the Web, use a cell phone, let alone deal with software programs.” (Dan Kennedy, co-founder of Glazer-Kennedy)

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Precision Marketing: Strengthening the Value of CRM


All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the similarities end there. The accuracy, depth, and accessibility of data are as varied as the products and services offered by organizations. The use of this data is what separates successful organizations from those who go bankrupt.

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The Path to ERP for Small Businesses - Part 1: The Research


Most consultants agree that there are three stages that precede a software implementation project: research, evaluation, and selection. This three-part article will describe each of them, providing tips and real life examples that will help small businesses better understand what they need and how they can find the best product and vendor for them.

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Aberdeen Research Brief: Email Security in the Cloud-More Secure! Compliant! Less Expensive!


This paper compares on-premise versus SaaS, hosted solutions for email security. You can see that there is research that proves hosted services is a better choice for compliance, security, and costs, especially when it comes to email. If you’re an IT managers who is undecided about the SaaS model, this is a must-read.

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SAP Business All-in-One: Mixed-Mode Manufacturing (ERP) Competitor Analysis Report


The mixed-mode manufacturing ERP knowledge base addresses diverse criteria for multiple types of production environments and strategies. Companies that need to switch production without interrupting their operations may seek both discrete and process manufacturing requirements of their ERP solution. These may include mixing, separating, forming, or performing chemical reactions, as well as functionality for production planning, shop floor control, and product costing.

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Focus makes the world's business expertise available to everyone. At the heart of Focus is a network of thousands of leading business and technology experts who are thought leaders, veteran practitioners and upstart innovators in hundreds of different topics and markets.

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NetSuite CRM+: Customer Relationship Management (CRM) Competitor Analysis Report


This comprehensive, customer relationship management (CRM) knowledge base covers the full range of CRM functionality. Modeled especially to help clients requiring modern B2B or B2C solutions, it covers marketing automation, sales force automation, customer service and support, partner management, contract management and creation, project and team management, Internet sales, e-mail response management, analytics, and important technical criteria.

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Research Note: Oracle Business Accelerators


Oracle Business Accelerators are pre-built configurators and guidelines designed to reduce the time, cost, and risk of implementing Oracle applications. When Nucleus analyzed the experiences of customers using Accelerators, analysts found all customers reduced the time to deploy Oracle E-Business Suite, many by more than 50 percent of the time an implementation without Accelerators would have taken. Download the analysis now.

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