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 collateral and brand management


Knosys Seeks Clarity With A Name Change
Knosys, Inc. has announced that it has changed its company name to ProClarity Corporation. The goal of the name change is to leverage the strength of the

collateral and brand management  all of their marketing collateral, web site presences, etc. Seagate Software changed its name to Crystal Decisions (for reasons similar to Knosys'), and is still struggling to get the new name reflected everywhere. If you are going to make a move like this, do it fast and get on to revenue generating items. The concurrent announcement of ProClarity 4.0's release should help. In addition to the increased visibility the product name will receive in the press, the latest version has enhancements that

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Documents related to » collateral and brand management

Service Productization


Productization of services is accomplished by associating tangible features with intangible service offerings. Tangible features may take the form of personnel, collateral, methodologies, pricing, facilities, or other attributes. Automation tools like enterprise service automation, database, and project management tools serve as enablers to service productization. By associating tangible features with intangible services, the professional services firm can build client confidence.

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Who Alleges The PRM Market Consolidation?


Many surveys have purported that there are twice as many manufacturers that cannot integrate their ordering systems with those of their partners and distribution channels than those that can, leaving them vulnerable in terms of brand management due to poor visibility.

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Get Closer to Your Best Customers: A Shift in Customer Strategies in a Time of Crisis


An unsettled economy needs a different approach to managing revenues. Companies must identify their most profitable customers and the most effective marketing and sales vehicle for reaching them—with a shrinking budget. And shifts in customer spending demand a fresh look at the value proposition of your current products and services. Find out how you can stay close to your customers as their needs change.

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CRM: What Is It and Why Do It? Part One: Historical Background


Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled by a set of applications that support customer-facing functions and management decision making. That may capture the essence of what CRM is, but it does not begin to capture why an end user organization should invest significant resources to pursue such an initiative.

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Facilitating Compliance and Intelligent Information Management with Effective Database Management


Data breach is a very real problem in business today. Every day, organizations store massive amounts of data inside database tables—data ranging from credit card transactions to product inventories. This valuable information is what runs the business. In order to protect this data and stay on top of compliance, an enterprise data management solution that respects information privacy regulations should be considered.

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Revamping Data Management: Big Data Proves Catalyst to Updating Data Management Strategies


Data management plays a key role in helping organizations make strategic sense of their data and how to best use it. Organizations with data management maturity have ushered in clear data goals, but many obstacles persist. This white paper reports survey results that help to establish a clear picture of how organizations are capitalizing on data management today, as well as what challenges and opportunities remain.

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Smartree Talent Management Suite


Smartree Talent Management Suite manage complex and resource-consuming processes like personnel administration, time registration, organisational charting, performance evaluation, training administration, recruitment and others, transforming them into effective and enjoyable activities, for which the administrative and bureaucratic aspects are fully carried out by computers, in a timely and accurate manner.

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MODX Web Content Management: Vendor Profile


Open source vendor MODX provides a modern, highly flexible, Web standards–compliant Web content management (WCM) framework. TEC’s Director of Knowledge Services Josh Chalifour profiles MODX—its background, business practices, revenue streams, and community. MODX’s WCM systems, Evolution and Revolution, are being used for a significant quantity of sites around the world. Find out more in this report.

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Alfanar HR Management


Alfanar IT, an information technology company operating in Saudi Arabia since 1995, introduces the alfanar human resources (HR) Management module for Microsoft Dynamics AX. This module enables the HR department staff, without any programming capability, to identify, capture, maintain, and adjust employee information required from the application stage through to retirement, in both Arabic and English. See what it does.

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