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 collateral and brand management


Knosys Seeks Clarity With A Name Change
Knosys, Inc. has announced that it has changed its company name to ProClarity Corporation. The goal of the name change is to leverage the strength of the

collateral and brand management  all of their marketing collateral, web site presences, etc. Seagate Software changed its name to Crystal Decisions (for reasons similar to Knosys'), and is still struggling to get the new name reflected everywhere. If you are going to make a move like this, do it fast and get on to revenue generating items. The concurrent announcement of ProClarity 4.0's release should help. In addition to the increased visibility the product name will receive in the press, the latest version has enhancements that

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

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Documents related to » collateral and brand management

Get Closer to Your Best Customers: A Shift in Customer Strategies in a Time of Crisis


An unsettled economy needs a different approach to managing revenues. Companies must identify their most profitable customers and the most effective marketing and sales vehicle for reaching them—with a shrinking budget. And shifts in customer spending demand a fresh look at the value proposition of your current products and services. Find out how you can stay close to your customers as their needs change.

collateral and brand management  data, training, and product collateral as the rest of the enterprise. Boost sales productivity via CRM capabilities that help eliminate non' value-added activities and enhance collaboration to offset the inevitable reduction in sales staff (see figure on page 6). Manage Change The new rules of the game require changes in both organizational structure and behavior. In many cases, sales and marketing organizations must take on tougher challenges: increasing volume, selling smaller increments, convincing Read More

Are Software Vendors Messing with Your Head? (The Art of Reading White Papers)


If you're researching a software selection project, you need to take full advantage of the white papers available to you. Find out about the top 10 white paper buzzwords used today—and learn how to make solid sense of them.

collateral and brand management  and you're looking for collateral information on the vendors in order to get a sense of their overall vision, their development road maps, and their commitment to clients. How are you going to track down this information? You start browsing, downloading, and reading white papers. That's how. There's nothing simple about enterprise software selection. If you were going to write a history of corporate software purchases, you'd have whole chapters devoted to body bags. As in career body bags. Lots of them. Read More

CRM: What Is It and Why Do It? Part One: Historical Background


Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled by a set of applications that support customer-facing functions and management decision making. That may capture the essence of what CRM is, but it does not begin to capture why an end user organization should invest significant resources to pursue such an initiative.

collateral and brand management  done but with what collateral damage? In today's market, it is common to observe user organizations seeking out less complex products as opposed to looking for greater sophistication. Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled by a set of applications that support customer-facing functions and management decision making. That may capture the essence of what CRM is, but it does not begin to capture why an end user Read More

Who Alleges The PRM Market Consolidation?


Many surveys have purported that there are twice as many manufacturers that cannot integrate their ordering systems with those of their partners and distribution channels than those that can, leaving them vulnerable in terms of brand management due to poor visibility.

collateral and brand management  etc.), brand management (e.g., collateral distribution, content sharing, etc.), product information (e.g., catalog services, catalog aggregation, search capabilities, product content syndication, etc.), collaborative inventory management (e.g. order management, order tracking, joint order fulfillment, joint order status, available-to-promise (ATP)/capable-to-promise (CTP) cpability, etc.), post-sales vendor support (e.g., warranty/guarantee management, installation/repair management, labor scheduling, Read More

Performance and Compensation Management at the Core of Human Capital Management?


Strategic human capital management (HCM) solutions can help organizations transform their people into a competitive advantage by aligning managers and employees with corporate goals. There is now a statistical and causal relationship among key HCM applications and operating income growth.

collateral and brand management  and Compensation Management at the Core of Human Capital Management? While decades have been spent investing in automation technologies for better use of tangible assets, only recently have enterprises begun to invest in optimizing human capital. Tactical and administrative human resources (HR) management is morphing into strategic human capital management (HCM). Part Three of the series Thou Shalt Manage Human Capital Better . Some might argue that HCM revolves around better performance Read More

Revamping Data Management: Big Data Proves Catalyst to Updating Data Management Strategies


Data management plays a key role in helping organizations make strategic sense of their data and how to best use it. Organizations with data management maturity have ushered in clear data goals, but many obstacles persist. This white paper reports survey results that help to establish a clear picture of how organizations are capitalizing on data management today, as well as what challenges and opportunities remain.

collateral and brand management  Data Management: Big Data Proves Catalyst to Updating Data Management Strategies Data management plays a key role in helping organizations make strategic sense of their data and how to best use it. Organizations with data management maturity have ushered in clear data goals, but many obstacles persist. This white paper reports survey results that help to establish a clear picture of how organizations are capitalizing on data management today, as well as what challenges and opportunities remain. Read More

OutStart TrainingEdge.com Learning Management System Certification Report


The OutStart product TrainingEdge.com is now TEC Certified for online evaluation of learning management systems in the Human Capital Management (HCM) Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

collateral and brand management  TrainingEdge.com Learning Management System Certification Report The OutStart product TrainingEdge.com is now TEC Certified for online evaluation of learning management systems in the Human Capital Management (HCM) Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst Read More

Systems Management Buyer's Guide


Enterprises of all sizes struggle to find and deploy effective systems management solutions. In the solution evaluation process, they need to weigh feature/function criteria along with less tangible characteristics in order to make an appropriately calibrated decision. Download this guide from Dell KACE for a comprehensive feature/function checklist, as well as additional considerations for evaluating systems management solutions.

collateral and brand management  Management Buyer's Guide Enterprises of all sizes struggle to find and deploy effective systems management solutions. In the solution evaluation process, they need to weigh feature/function criteria along with less tangible characteristics in order to make an appropriately calibrated decision. Download this guide from Dell KACE for a comprehensive feature/function checklist, as well as additional considerations for evaluating systems management solutions. Read More

Top Three Learning Management Trends for 2011


Learning management is a growing market in certain geographical areas and within specific industries. The availability of mobile and collaborative learning devices and tools, as well as the wider adoption of Web 2.0 technologies, is opening up a whole new world of opportunities for people to learn. Read this article on user interest in learning management systems and learn about three learning management trends for 2011.

collateral and brand management  Three Learning Management Trends for 2011 Market Growth There’s no doubt that learning management is a growing market in certain areas of the globe, as well as within specific industries. And with more and more information available at our fingertips, many organizations are beginning to understand that adopting some type of learning platform, whether it’s classroom training, virtual classrooms, or a combination of the two (blended learning), is no longer a nicety, but a necessity for today’s Read More

Case Study: SAP and Marketing Management


By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue.

collateral and brand management  Study: SAP and Marketing Management By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue. Read More

Blackboard Learn 9.1 for Learning Management Certification Report


Blackboard Learn 9.1 is now TEC Certified for online evaluation of learning management systems in the Human Capital Management Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

collateral and brand management  Learn 9.1 for Learning Management Certification Report Blackboard Learn 9.1 is now TEC Certified for online evaluation of learning management systems in the Human Capital Management Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary. Read More

Bizagi BPM Suite 9.1 Business Process Management Product Certification Report


Bizagi BPM Suite 9.1 by Bizagi is now TEC Certified for online evaluation of business process management solutions in TEC's BPM Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for this BPM product's highlights, competitive analysis, product analysis, and in-depth BPM analyst commentary.

collateral and brand management  BPM Suite 9.1 Business Process Management Product Certification Report Bizagi BPM Suite 9.1 by Bizagi is now TEC Certified for online evaluation of business process management solutions in TEC's BPM Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for this BPM product's highlights, competitive analysis, product analysis, and in-depth BPM analyst Read More

Talent Management


Talent management solutions encompass all the applications necessary for handling personnel-related tasks for corporate managers and individual employees from the point of hire to the point of retire. This talent management model includes functionality for recruitment and staffing management, personnel management, career development, succession planning, learning management, performance and compensation management, and workforce management and planning.

collateral and brand management  Management Talent management solutions encompass all the applications necessary for handling personnel-related tasks for corporate managers and individual employees from the point of hire to the point of retire. This talent management model includes functionality for recruitment and staffing management, personnel management, career development, succession planning, learning management, performance and compensation management, and workforce management and planning. Read More

EMC Documentum: A Brief on Its Content Management Offerings in 2012


The EMC Documentum family of products covers a range of content management, case management, and governance applications, and plays to current shifts across the information management landscape. In this report, TEC's director of knowledge services Josh Chalifour looks at the directions in which EMC is focusing its products and services, and how that relates to requirements you may have for your content management initiatives.

collateral and brand management  Documentum: A Brief on Its Content Management Offerings in 2012 The EMC Documentum family of products covers a range of content management, case management, and governance applications, and plays to current shifts across the information management landscape. In this report, TEC's director of knowledge services Josh Chalifour looks at the directions in which EMC is focusing its products and services, and how that relates to requirements you may have for your content management initiatives. Read More