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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 benefits of crm in marketing


Benefits and Pitfalls of Gamification for Consumer Marketing
Companies are always looking for ways to attract new customers and retain existing ones. One way to spur interest in their offerings is to apply the principles

benefits of crm in marketing  as a company.   Benefits of Gamification With the tremendous success of social media and the disinterest of Generation Y in static information from Web sites or press releases, engagement is key to keeping prospects and customers interested in your offering. Using gamification, you can make engagement “stickier” than traditional marketing campaigns. People will come back for more because gamification makes their interactions with you fun and challenging—and therefore appealing and attractive.

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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Documents related to » benefits of crm in marketing

The Importance of Server Robustness in CRM


In today's software frenzy and with the increasing demand for applications that provide maximum return on investment, many companies have failed to focus on subjects like reliability, downtime, and scalability. Since 1991, Touchtone Corporation has devoted its efforts to developing and maintaining a client/server customer relationship management (CRM) application and has equipped more than 750 IBM AS/400 and iSeries customers with its native OS/400 CRM solution.

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The Benefits of Selecting a CRM Implementation Partner


As you begin a customer relationship management (CRM) initiative, software selection is only one facet of a successful project. You may consider implementing your new CRM system with internal resources. But even in providing a simple CRM solution in your company, a number of steps need to take place, including requirements gathering, configuration, and more. Discover the benefits of selecting a CRM implementation partner.

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Precision Marketing: Strengthening the Value of CRM


All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the similarities end there. The accuracy, depth, and accessibility of data are as varied as the products and services offered by organizations. The use of this data is what separates successful organizations from those who go bankrupt.

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A Spoonful of SugarCRMCase Study and Review of an Open Source CRM Solution


SugarCRM is a rapidly growing open source CRM company with solutions that appeal to a community of enthusiastic users. This study, based on a client who selected the Sugar Sales Professional CRM solution, compares product functionality to the competition and highlights some of SugarCRM's open source business practices.

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CRM, ERP, BI, and IT Investment-Where Do You Find the Business Benefit?


Most companies want to use customer relationship management (CRM) applications to “supercharge” their sales forces. They want to gain some advantage with customer retention and acquisition, to manage the sales pipeline, and to have better market insight. But few companies realize these goals, often because of the way CRM is implemented. Find out where a CRM implementation can get off track—and how to ensure CRM success.

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Prepare for the Quantum Leap in Real-time Analytics: How In-memory Analytics Is Going to Change Everything about Your Enterprise


For business leaders facing the radical, disruptive change represented by in-memory analytics, the response may range from enthusiasm and advocacy to apprehension and fear. Regardless of your particular posture, the smart company needs to understand how in-memory works and what it represents, and craft a purposeful roadmap for their in-memory future. Download this primer on in-memory analytics to learn what it all means for you.

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Sales and Marketing


Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:

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Financials in the Cloud: Boosting Efficiency and Control in the Mexican Market


Despite the benefits of migrating to the cloud, many organizations are still new to this paradigm for the provision of computing services. For countries in the developing world, especially in Latin America and Mexico, the cloud can enable the acquisition of best-of-breed computing services at a more attainable cost. This report explores some of the features and functions of the Oracle Financials Cloud solution from a general business perspective and looks at the value that cloud solutions can add to organizations, particularly in the Latin American and Mexican markets.

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Got CRM? Why You Need Marketing Automation, Too


When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed deals back to the campaigns that created them. This closed-loop reporting capability allows you to measure your ROI and make data-driven marketing decisions. Learn how the systems complement each other, and why you need both.

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In Defense of Data Centers: The Positive Role IT Can Play in the Greening of Business


Corporate concern for the environment is no longer just an issue of compliancy. Businesses are becoming increasingly concerned about how much energy is required by their IT operations, especially by their data centers. Greening IT starts in the data center: find out how data center consolidation—and other solutions—can help you reduce energy consumption, and even increase productivity and efficiency.

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