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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 airline customer relationship management


Astute Social Relationship Management
Social media provides data to the enterprise on how its customers are interacting. Even though most decision makers understand that gathering and analyzing this

airline customer relationship management  luggage being lost, the airline can be alerted to the tweet, determine the customer’s demographics (including the tweeter’s weight of influence on social platforms), understand the sentiment being expressed (e.g., annoyed, upset, or really angry), retrieve the relevant customer information from the CRM system (e.g., whether the customer is a member of a loyalty program, past feedback and purchasing history, etc.), and create a case file that is then transferred to a customer service representative.

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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