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 customer relationship management er modelo


Alcanzando la cima de CMMI: ¿Qué tan rápido puede subir?
Implementando CMMI (Integración del Modelo para Madurar la Habilidad) al nivel de madurez cinco, le permite a las empresas optimizar su desempeño. Entérese

customer relationship management er modelo  CMMI,niveles altos de madurez,niveles de madurez,gestión proyectos,modelado de procesos,mejora de los procesos,Integración del Modelo para Madurar la Habilidad,madurez de procesos,Capability Maturity Model Integration

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CRM para mercados financieros y de seguros (en inglés)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, web or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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Demostradas las ventajas que aporta el sourcing, parece evidente que la sola fijación de parámetros de nivel de servicio, y/o de cláusulas de penalización, es una aproximación que a estas alturas se queda corta cuando se trata de delimitar y dar contenido a la relación que se establece entre cliente y sourcer, teniendo en consideración que la colaboración continúa ampliándose a áreas y procesos críticos para el negocio, que exigen y requieren de fluidez para permitir y conseguir que las empresas se adapten de forma rápida a unos mercados en constante cambio. Un artículo de Fernando Cruz.

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